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NAMM 2014: Music industry supporting returning IRAQ veterans given a new type of therapy that works!

January 27th, 2014 · 1 Comment


By Jeffrey Morris

 Anaheim, CA(Hollywood Today)1/27/14/NAMM, for the un- initiated, stands for National Association of Musical Merchants. It is a trade  show only not open to the general public. This is one of the most amazing tradeshows in the history of tradeshows. Everyone, and I mean everyone is a consummate professional in the music industry either as a supplier or vendor or the consumer or any of the myriad of other tangential engineering and service oriented booths that are at this convention.

 Humes & Berg instruments  Cases Glow in the Dark

Humes & Berg  Glow in the Dark Road Cases



And let’s not forget about the people that are attending the show, they too are consummate professionals and musicians and the musicians which are hired by all of the different vendors to demonstrate incredible technological advances taking place in simply one year from 2013. And it’s worth mention of the complete diversity in the music industry from the such companies as Yamaha to Taylor Guitars and support of returning IRAQ veteran.



Frank Serafine Zoom's iQ5 Stero Microphone

Frank Serafine Zoom’s H 6 Portable Recorder

Frank Serafine ZOOM Video

Frank Serafine: http://www.frankserafine.com/

ZOOM: https://www.zoom-na.com/products/field-video-recording/field-recording/h6-handy-recorder

Here at Zoom we’ve been building innovative products for the past thirty years. But with the revolutionary H6 six-track recorder, the bar is raised further still. Four interchangeable input capsules – X/Y, MS, Shotgun, and Dual XLR/TRS Combo – make the H6 the ultimate chameleon of the audio world, and its advanced preamps make it the best-sounding one too. Whatever your application – live recording, professional film/video work, live broadcast or electronic news gathering – the H6 can handle it with ease.

  There are all the supporting technologies as well , cases, stands, cables, connectors, musical insurance and personal  hearing protection devices, ear plugs, noise suppression equipment, during  NAMM the sound squad was making there rounds to monitor sound decibels( 80 to 90 is harmful).



LugPlugs™ - developed by Steve Broadfoot, after 20+ years experience in the music industry, in venues & on tour. ( LinkedIn biog. )

  • More and more bands and promoters are being sued for hearing damage the latest being Justin Bieber for $9.2 million. (click here)
  • More and more musicians admit to having hearing damage (tinnitus: constant ringing in their ears) wishing they new earlier, and are encouraging their fans to wear protection. (click here: Chris Martin/Plan B, Noel Gallagher, DJ Eddy Temple Morris, One Direction,…)

Ringing ears is hearing damage, the more you expose your ears to loud music, the longer it takes the ringing to go away, then the ringing doesn’t stop, it’s there 24/7, permanent incurable hearing damage. Prevent it before it’s too late.

We all listen to loud music, your body’s 80% water, you physically feel music through your body, turning it down doesn’t feel as good, just don’t go deaf, wear earplugs, wear LugPlugs™, simple.

Don’t be deaf ! Don’t go deaf !

LugPlugs™ - a hearing protection delivery system you can wear. Cool, convenient, & brandable.

available on Amazon:

- standard LugPlugs™ : click here

- Biffy Clyro LugPlugs™ : click here

(also through Scott Currie Percussion: click here)

alternatively, if you would like to personalise with your own graphics/text, a quantity discount, or more information, e-mail : info@lugplugs.com


GOPRO cameras were everywhere, 360 degrees coverage, able to be attached to any drum set, head mounted singer, on your guitar, in your face and all the time being  streamed LIVE to  phones, tablets, big  concert screen SEE ME and BE SEEN it’s a Dream come true.

The HERO3+ Silver Edition is 20% smaller and 15% lighter than previous models and is compatible with all GoPro mounts and accessories—making it the most mountable, wearable and versatile Silver Edition GoPro yet.

Not only is the HERO3+ Silver Edition 20% smaller and 15% lighter than previous models, it’s 2x more powerful—making it the most advanced Silver Edition camera yet. Wearable, gear-mountable and waterproof to 131’/40m, it captures professional-quality video at resolutions up to 1080p60 and 10MP photos at up to 10 frames per second. With 4x faster Wi-Fi, enhanced low-light performance, 30% longer battery life and compatibility with all GoPro mounts and accessories, the HERO3+ Silver Edition makes capturing and sharing your life easier than ever.

 Go Pro: http://gopro.com/cameras/hd-hero3-silver-edition

 I have attended many trade shows and worked many. My hats off to all the employees that stand by their posts, rarely venturing into the show, dedicated to making the show a success for their company.  Well now the show is over, it was a very impressive trade show on every level. Check the NAMM website for more information. Until 2015, make music. 

 I am already looking forward to next year .


Strumming for Vets is an organization that has come up with a way to help restore the feeling of joy and self-worth that can be lost after extreme trauma. With music therapy and donated guitars and teachers donating their time, these vets are given a new type of therapy that works!


The Rock For Vets Music Instructional / Education Program has been active at the VA Long Beach since May 2010.  We have helped hundreds of Veterans who suffer from PTSD, Spinal Cord Injury, Brain Injury, Blind Rehab and many other illnesses through learning a musical instrument or band participation which has led to Veterans becoming self confident with an increased self worth and being able to transition back into civilian life.


Founded in 2008, Guitars for Vets is a nonprofit that provides six free, one-on-one guitar lessons and a new acoustic guitar to veterans in recovery. Its mission is simple: Turn the guitar into a source of healing, communication, and self-expression. Veterans enrolled in the program receive their own new Oscar Schmidt acoustic guitar at their sixth lesson, and thereafter they can continue learning through group lessons. G4V began in Milwaukee, Wisconsin, but has chapters in several other states—as well as one in Afghanistan—and it’s receiving requests from VA centers across the country. Six strings at a time, it’s working miracles.

Tom Wright: Photography

Hollywood Today NAMM 2014 Reviews


NAMM 2014: Piano Arc , Dube percussion drum, A new sound was born

NAMM 2014 Music Icon Award: Smokey Robinson presented with NAMM’s Highest Honor “Music For Life Award”

NAMM 2014: Music & Food Trucks Italian, Mexican, Vegetarian,Bakery,salads, wraps, crudite, meal boxes, handmade sandwiches

NAMM 2014: Joe Lamond NAMM President, re-investing in music and music education going full circle around the world

NAMM 2014: Proved to be entertaining, informative, enlightening and deafening, medically dangerous

NAMM 2014: Block Parties, the Beat goes on, wraps up on high note: NAMM 2015…

NAMM 2014: Women’s International Music Network Shelia E “She Rocks Awards”

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