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CES 2014: Marissa Mayer’s compelling keynote “stole the show” YAHOO!

January 8th, 2014 · 3 Comments


Marissa Mayer

Marissa Mayer

By Steve “Wysky” Wyskocil

LAS VEGAS, NV, (Hollywood Today)1/8/14/– – Marisa Mayer – CEO, president and director, Yahoo, delivered a compelling 2014 CES keynote that brought to life Yahoo’s vision for organizing entertainment and digital content across its sites. Mayer made several announcements regarding acquisitions and launches, including Yahoo’s purchase of “Aviate”, the intelligent home screen that simplifies your phone, and then brought Katie Couric to the stage to discuss her digital media and interview plans for Yahoo Media.

Mayer stressed Yahoo’s “mobile first” approach throughout the keynote, which included the launch of two new digital magazines. Mayer announced “Yahoo Food “and David Pogue launched the “Yahoo Tech” digital magazine.

David Karp, CEO of Tumblr, discussed the integration of Yahoo advertising into Tumblr as part of Yahoo’s new unified approach to digital advertising. The company also announced Yahoo News Digest, a twice-daily mobile news summary and Yahoo Smart TV. Other Yahoo keynote highlights include an SNL “Weekend Update” sketch, where host Cecily Strong performed a skit with co-star Kenan Thompson and a “Yahoo on the Road” performance by John Legend.

Gary Shapiro, president and CEO, CEA, said, “We are at the forefront of a momentous wave of innovation.”  “The incredible growth that emerging product categories such as Ultra HDTV, wearable electronics and 3D printers will experience this year underscores the significant role new technologies play in the total consumer electronics story.”

US consumer technology revenues are projected to see 2.4 percent growth, up to $208 billion – a record high. He forecasted $6 billion in sales of new categories.

John Chambers, Cisco Chairman and CEO, touted his vision for the Internet of Everything (IoE), the networked connection of people, processes, data and things. Chambers predicted, “2014 will be the transformational and pivotal point for the Internet of Everything,” and “the Internet of Everything will be five to ten times more impactful in the next decade than the entire internet has been to date.”

Chambers communicated he believes that $19 trillion in savings could be realized in the private and public sector. He cited several examples; including the $13 billion a year alone that is spent on street lighting that could be reduced by 70 percent by using connected technology. His keynote included an extensive demonstration of Cisco’s Videoscape, a cloud-based home entertainment service as well as a description of the Digital Life Project, a home automation initiative


The Futurecast Keynote featured panelists John Donovan of AT&T, Qualcomm’s Paul Jacobs and Ericsson’s HansVestberg who collectively discussed the power of mobile in today’s world, and the future of wireless networks… “When you give consumers the freedom to use bandwidth, they’ll use it,” said Donovan, “the phone is the remote control for your life.”

Samsung debuted its bendable TV and LG announced its 105-inch curved UHD LCD.

Other 2014 CES announcements include the Pebble Steel Smart Watch and the Netatmo June Wellness Bracelet.

More than 200 startups are bringing their ideas to the world stage in the Eureka Park TechZone with products that include ClearView Audio’s invisible Bluetooth wireless speaker and Imprint Energy’s Zinc-Poly bendable batteries that are paper thin.

CNET’s Next Big Thing: The New Hardware SuperSession focused on the future of sensor driven technology. Panelists included speakers from: Intel, Ford, Microsoft and Misfit Wearables.  As technology advances, products are being designed to respond to gestures, voice, movements and location.  

Passive monitoring capabilities in smartphones and wearables means unprecedented access to data about where we are, what we’re doing and how we’re doing it.  

Panelists agreed that companies have yet to take full advantage of the sensors that are housed in current devices. The future of CE will be shaped by innovative thinkers who can bring out the full potential of sensor driven technology.

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