Digital Hollywood 2013: The Entertainment Industry is in the middle of a massive paradigm shift…again
November 1st, 2013 · 2 Comments
By Steve “Wysky” Wyskocil Marina del Rey, CA (Hollywood Today) 11/1/13 –Victor Harwood and his team have done it again by putting together another wildly successful Digital Hollywood Festival this past week held at the Ritz Carlton, Marina Del Rey, California. They have brought together Content Owners, Studio Executives, App Developers, Advertisers, Marketing and Social Media experts, Record Producers, Actors, Technologists, Comedians, Investors, CE Hardware and Software manufacturers, and Job Seekers all in one place that come together to discuss, debate, build relationships and discover the Anytime, Anywhere, Anything Media Challenge that is defining the NEW Entertainment Industry. The Entertainment Industry is in the middle of a massive paradigm shift and transition facing all aspects of its traditional businesses. Hardware, Software, Content creation, and Distribution as well as Monetization models are all under fire from New Content Owners, New Networks, New Platforms, New Agents, and New Commerce Models. All are fighting for visibility, advertising dollars and recognition. Branded advertising is becoming more and more important in the revenue equation. New Platforms, TV and Convergence – Entertainment Professionals all thought that “Convergence” would happen on a 10 foot “Big Screen” in our homes with Theatrical Sound. There is so much Free Content, the traditional video and film industries are facing new challenges to monetize digital content. However, Video anytime, anywhere across multiple platforms, Television, Broadband and Mobile have challenged all traditional delivery models and everyone wants to be the CDN (Content Delivery Network) of choice. Netflix, Facebook, Google, Apple, You Tube, Verizon, Cable companies, the Internet and Set-top Boxes galore, are all challenging traditional delivery methods. Marketing sessions showed that marketing spend has significantly changed, shifting from Television to more unique delivery methods. There is more specifiic market information available to the advertisers and a better understanding of users, viewers, Metrics and measurements of success. Every session mentioned or discussed the impact of Twitter, Facebook, Google, Instagram, etc. as significant impact on traditional delivery models. Apps. There is now a Mobile App for Everything and Anything. All challenging traditional entertainment models. The Ritz provided room after room of meetings and seminars all week long. I constantly found myself having to make decisions of which session to attend as multiple Tracks had such exciting and insightful thought leaders providing valuable information. I must disclose that I am a member of the 2nd Screen Society, but it would appear that the Millenials are watching multiple devices at the same time. The Television may have become relegated to the 2nd or 3rd screen with Tablets and Smart Phones rising in popularity as the first choice for viewing new content. For this reporter, the most important “take away” from Digital Hollywood this past session was that Small, Portable, Mobile and FAST is the KEY to gaining Millenial viewers eyes, advertising dollars and monetization of new content. Short form, You Tube, Instagram, video snippets, etc. are all a force to be reckoned with for all Content Providers. With thousands of channels to view and numerous delivery mechanisms demonstrated and discussed, I am certainly looking forward to what Victor Harwood and his team is putting together for us to stay current at Digital Hollywood at CES 2014.