GBK Emmy Celebration
October 4th, 2013 · 2 Comments
Helzberg Diamonds rep Allie Wilmes. “Obviously all the celebrities love GBK. It’s know for bringing in great celebrities”. GBK Emmy Luxury Lounge was held September 20th and 21st at the W Hotel in Hollywood. GBKs combines philanthropy and luxury gifting during award season. This year’s sponsors have been a steady presence at GBK. This is Helzberg Diamonds first luxury lounge with GBK. Helzberg Diamonds featured their Revenge inspired Infinity X Infinity line of jewelry and gifted celebrities at the lounge. The designs in this collection are a sterling silver pendant, a diamond pendant, diamond earrings, and a special sideways pendant consisting of 20 diamonds. Always a welcome presence at GBK, the Artisan Group returned to impress guests with their beautiful collection of jewelry, stationary and other handmade treasures. Founder Valerie Guerrero explained the selection process for admission into the Artisan Group. “It’s a jury organization. I’m pretty tough about who I let in because when we come to these events, I want to make sure that the celebrities are getting the best of the best. I look at websites. I look at online presence, photography, how unique the product is, and the branding. Everything has to be really top notch. I probably get about 50 applications a week and I think I let in about 20%.” With such a selection process is it any wonder that the Artisan Group always proves to be one of the highlights at any gifting event? MetalMorphis and Andrea Wysocki were among the the artisans who gifted beautiful selections from their jewelry lines. imPRESS Press on Manicure by Broadway Nails was on hand to introduce their newest product, Kiss Ever EZ Lashes, and showcase their vast array of nail designs. Patterns ranged from the ultra glam to the more conservative French manicure. Celebrities received both courtesy of some very exclusive sponsors who gifted dream getaways. The St. Regis Aspen Resort gifted four and two-night stays with lift tickets. The St. Regis Bora Bora Resort gifted a four night stay in a Deluxe Overwater Villa. This vacation package included a daily breakfast for two and complimentary boat transfers. Palace Resorts and Caribbean Living gifted an all inclusive four night stay ath the Grand Moon Palace at Palace Resorts. Other gift sponsors: Barbar Hair Tools, gifting their BARBAR 2600 Titanium Flat Iron, Action Flipbooks, Bark Box, gifting their online subscription service for dog owners, Child Support Clothing, gifting t-shirts benefitting children’s causes, TC Intimates, offering guests elegant and functional shapewear, Pelo Hair Los Angeles, gifting Pelo Vibrant Hair Extensions and SB Collections, gifting from their line of jewelry. Philanthropy has always been a huge part of GBK events and the charities in attendance were all for noteworthy causes. The spcaLA had the full support of none other than GBK’s Presenting Sponsor behind them. NEW Tidy Cats Lightweight 24/7 Performance was on hand to give the stars the chance to support this charity which fights for animal rights through education and law enforcement. For each celebrity who stopped by the Tidy Cats display and participated in their red carpet “toss”, Tidy Cats donated $100 this wonderful organization. I am happy to report that due to the goodwill not to mention the great shape of the celebrities in attendance, the maximum contribution of $10,000 was raised. Lambda Legal was founded in 1973. It’s mission statement is to “achieve full recognition of the civil rights of lesbians, gay men, bisexuals, transgender people and those with HIV through impact litigation and policy work.” How can equality not be a worthwhile cause? The Creative Coalition is a non-profit Arts Advocacy Organization. This foundation was formed to bring artists and entertainers together to address universal social issues as well as issues affecting those specifically in the entertainment community. Members of the Creative Coalition were on hand to take photographs for the upcoming book, Live Life to Discover Arts. The GUARDaHEART Foundation works to raise awareness about heart disease and was offering complimentary cardiac risk blood tests to all invited guests. The refreshment sponsors were a huge hit with attendess and included: Total Wine and More, and Truett Hurst, Sequin Wines, Prima Dolce Company-Belle’s Fruit Compotes, Cocopotamus Chocolate, Oasis Mediterranean Cuisine, Lovely Candy Company, Cookie Daddy, apple-revolution.com, Ike’s Love & Sandwiches, and Blondie’s Cookies. Guests in attendance included : Host of the Primetime Emmy Awards Neil Patrick Harris, Harry Hamlin (Mad Men), Ed O’Neill (Modern Family), Linda Cardellini (Mad Men), Tony Hale (Veep), Chris Noth (The Good Wife), Karina Smirnof (Dancing With The Stars), RJ Mitte (Breaking Bad), Alfre Woodard (Steel Magnolis), Mat LeBlanc (Episodes), Dennis Quaid (Vegas), Jason Isaacs (Case Histories), Joe Morton (Scandal), Regina King (Southland), Rumer Willis (Return to Sender), Meghan Ory (Once Upon a Time), Steven Bauer (Ray Donavan), Terry O’Quin (Falling Skies) and many other celebrities. About GBK: GBK was created in 2000 by Gavin Keilly. A premier luxury lifestyle gifting and special events company focusing on entertainment marketing integration, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing Public Relations. For more information about GBK please visit their website.