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Swedish Affair Rocked The Rockstar Mansion Pre-E3 2013

June 20th, 2013 · No Comments

Swedish_Affair-Heading   by Alicia Hollinger Hollywood, CA (Hollywood Today) 6/18/2013 – It was an affair to remember at the Rockstar Mansion in the Hollywood Hills for two days and nights pre-E3, as Swedish luminaries and creatives mingled with Los Angelenos and E3 related talents and execs. The infamous Rockstar Mansion boasts an incredible view that brings to mind the Bob Seger song Hollywood Nights– “In those Hollywood hills, all those big city nights, in those high rolling hills, above all the lights” and the Swedish Affair brought a little much-needed glamor and glitz to those who attended as a pre-E3 event.
Swedish Affair 2013 at the Rockstar Mansion daytime pool

Swedish Affair 2013 at the Rockstar Mansion daytime pool

During the day there were speeches and a casual chic feel while the night brought the pretty party people ready to imbibe and have fun. Swedish celebrities and notables included actor Dolph Lundgren, Nolan Bushnell, founder of Atari, Isabel Adrian, Swedish Housewife (the Swedish version of Housewives of Beverly Hills, New Jersey, etc…), wife of Steve Angelo of Swedish House Mafia, (a Swedish electronic dance music trio,) Ewa Björling, Swedish Minister for Trade, Anna Serner, CEO Swedish Film Institute, Anna Gissler, CEO Stockholm Business Region, Gabriella Augustsson, Public Affairs and Press Counselor at Embassy of Sweden Washington DC and Jonas Hafström, Swedish ambassador, at the Embassy of Sweden Washington DC.
Dolph Lundgren Speaks at Swedish Affair 2013

Dolph Lundgren Speaks at Swedish Affair 2013


Isabel Adrian “Swedish Housewife” at Swedish Affair


Nolan Bushnell, founder of Atari at Swedish Affair

                Also attending were representatives from big gaming studios Avalanche, DICE, and Ubisoft Massive.  And a LOT of L.A. party people… “With this two-day event we want to deepen the love affair between creative Sweden and Los Angeles with smart people getting together, sharing knowledge and thoughts,” says a representative of the Swedish Affair.  All in all a fun party atmosphere “made by creative Sweden to share and learn with like-minded in fashion, games, film and TV, and cool media tech and innovative new media and creative business. Transmedia crowd, creative industries people, techies, movers and shakers, nerds and celebrities will all be present while celebrating creativity and innovation, sharing experiences and building new relations. May it be a business affair, a creative partnership affair or a real love affair!” The party began and then ended in the shuttle picked up at the Andaz Hotel on the Sunset Strip, which became a sort of party bus on its own during the trip going up and down those “high rolling” streets in those Hollywood Hills…
Rockstar Mansion photo provided by Swedish Affair Facebook page

Rockstar Mansion photo provided by Swedish Affair Facebook page

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