The global launch of Juicy Couture’s bold new fragrance, Couture La La.
By: Valerie Milano
Beverly Hills, CA (Hollywood Today) 2/4/2013 – “There are lots of beautiful and alluring notes to Couture La La, which is very much like the essence of the Juicy girl,” LeAnn Nealz, President and Chief Creative Officer of Juicy Couture says of their newest fragrance. Nealz continues speaking with me, “There are many layers to her personality. She’s confident and fearless but at the same time flirty and feminine. The Juicy Couture girl lives and breathes couture—it’s part of her everyday fashion and fragrance choices. Couture La La evokes her free spirit and in turn, she makes a statement without even trying.”
Juicy Couture describes Couture La La as unexpected, daring, and feminine. Its inspiration stems from “…the classic elegance of the original Juicy Couture fragrance. As the younger sister to Juicy Couture, Couture La La is a little punk rock, a lot of free spirit. She doesn’t need an invitation to throw on her favorite piece of vintage couture, dance on the beach at 3 am or throw an impromptu party. She is unexpected, daring, and always couture.” Couture La La is daring enough to wear out for an evening with that special someone, but also soft enough to pair with a jeans and t-shirt for a day of shopping with your girlfriends.
Shay Mitchell, star of ABC Family’s Tuesday night drama Pretty Little Liars joined a small group of journalists and guests at the Juicy Couture store on Rodeo Drive last week as she helped introduce Couture La La for its global launch. Looking poised and beautiful like a true Juicy girl, Mitchell greeted guests and posed for pictures. She wore Juicy’s Valentine’s Heart Print Dress in red ($198), bracelets including a Pave Stud Watch Band Leather Bracelet ($48), and of course, Couture La La (bottles priced from $70-$90).
Shay Mitchell eludes confidence when portraying high school student Emily Fields on Pretty Little Liars. Early in the series, Emily struggled with her sexuality as she began to feel drawn to a new girl in town. As those feelings grew, Emily was met with the challenge of coming out to her family and friends. Mitchell’s character is a role model for other young women and men who may also be struggling with the same situation.
Mitchell also helped launch Juicy Couture’s “Live in La La” social media campaign on Facebook. One lucky winner will win a Couture La La surfboard signed by Shay Mitchell and a $1,000 Juicy Couture shopping spree. You can enter the sweepstakes on Juicy Couture’s Facebook page or at http://juicy.cm/LiveInLaLa. Also shop the Valentine’s Day Collection in store or online at www.JuicyCouture.com with gifts starting at just $14. Couture La La is available in Juicy stores, online, and at Macy’s and other prestige department stores now.