Miami, FL (Hollywood Today) 1/28/13 - The NATPE]]Content First 2013 conference was kicked off at the Fountainbleau Hotel in Miami, celebrating it’s 50th Anniversary.
Mark Cuban, of AXS TV was the keynote speaker with his address held in an interview format.
“TV HAS A HUGE ADVANTAGE,” explained Cuban regarding brand storytelling, “ EVERYONE SEES THE SAME THING AT THE SAME TIME. WE’RE USING TV AS THE STARTING POINT FOR THE CONVERSATION, BECAUSE IT’S ‘UNIQUE’ YOU CAN’T GET ONLINE. THAT CREATES A UNIQUE EXPERIENCE.”
LIVE, SOCIAL INTERACTION AROUND TV IS GOING TO GET HUGE. ONLY 30% of Americans in the USA is USING TWITTER. WE’LL HAVE A UNIQUE STARTING POINT, IT YOU WAN TO watch EVENTS LIVE, YOU HAVE TO GET CABLE. I’M POSITIVE TV IS GOING TO BE THE LAUNCHING POINT.
EVERYTHING IS MOVING SO FAST, WHAT’S GOING ON? WHERE IS THERE A PLACE FOR PEOPLE TO LEARN HOW ITS WORKING? NEW TECH DAILY, IT’S UP TO YOU AND IMPORTANT ENOUGH FOR YOUR BUSINESS, READ UP ON IT.