“I’m ready for your closeup“
By Harvey Sid Fisher
HOLLYWOOD(Hollywood Today)12/6/12/–They just put the last bit of paint with the last bit of brush on the last bit of letter of the HOLLYWOOD SIGN atop the Hollywood Hills.
The cost was $175,000. The Sherwin-Williams paint company donated $140,000 and the Hollywood Sign Trust, whose nine member chairman is CHRIS BAUMGART, kicked in the remaining $35,000.
CHRIS BAUMGART: The HOLLYWOOD SIGN is constantly surveillance. If somebody drops a cigarette the whole hill could go up in flames. Next year is the 90th birthday of the SIGN and we plan to have off site partying. This is to minimize the plethora of traffic coming up to the gate and having to turn around car after car.
HARVEY SID FISHER: Can’t we stop these tourists at the airport? Why do you have to wait until they get to the gate?
CHRIS BAUMGART: You cannot know what the tourist’s intentions are when they arrive and rent a car. They go all over the place.
The HOLLYWOOD SIGN was cleaned and scraped by hand and then protected with a pro industrial acrylic primer to prohibit rust and prevent corrosion.
Finally, a top coat of emerald exterior acrylic latex paint was used to cover the iconic landmark in white. This product will resist peeling,blistering, mildew and dirt pick-up. It sounds like an ideal skin care product.
Councilman TOM LaBONGE was his entertaining self and held up his end of the paint can for JAY DAVISSON, President and General Manager for the paint stores group who stopped by the veil-less unveiling ceremony on his way to inaugurate the 3500th Sherwin-Williams paint store, which is more than double the number of colors they sell and this includes shades of Bagel, Whole Wheat, and Obstinate Orange .
I am not sure that Hollywood really needs a sign.
It might be more trouble than it’s worth.
Hollywood is already known in the farthest corners of the world.
It is more pervasive than pollution.
It is not really a place.
It is a fabrication of the mind.
The most used show biz term in the world.
The most fantasized image.
The most unrequited goal.
An unquenchable longing.
It is a dream.
It is a feeling.
A most tortuous climb up the highest mountain of artistic destiny and arriving in a blind rush for stardom only to find one is left with no view at the top.
The Hollywood Sign’s Extensive Makeover Completed
Sherwin-Williams Emerald™ Paint now protecting this iconic symbol
LOS ANGELES – December 6, 2012 — Tinseltown’s biggest star – The Hollywood Sign – has been restored to its full beauty once again thanks to a historic “face-lift” from Sherwin-Williams and The Hollywood Sign Trust. Over the nine-week refurbishment, the Sign’s nine letters had all existing coatings removed before being primed and painted with two fresh coats of Emerald Exterior Paint.
A cultural and historic landmark, theSign is the pride of its owner, the City of Los Angeles. Sherwin-Williams and The Hollywood Sign Trust funded the project for the benefit of the City and its Department of Recreation and Parks, as well as Sign fans around the world.
“The Hollywood Sign Trust is excited that Hollywood’s leading lady received two tons of makeup in time to celebrate her 90th birthday,” said Chris Baumgart, chairman, The Hollywood Sign Trust. “We thank Sherwin-Williams for participating in this public-private partnership to restore an American icon that is recognized as a symbol of hopes and dreams around the world.”
The products used for the Sign’s most extensive refurbishment in nearly 35 years are designed to help the Sign retain its crisp white finish, especially against the elements. To ensure the makeover endures the test of time, the existing coatings were removed from each of the letters, a time-intensive process completed almost entirely by hand. Next, painters applied 105 gallons of Sherwin-Williams Pro Industrial™ Pro-Cryl® Universal Acrylic Primer – a product specially designed for surfaces where rust and corrosion resistance is critical. Lastly, they applied two coats – 255 gallons – of Emerald Exterior Acrylic Latex Paint in Sherwin-Williams High Reflective White (SW7757). Emerald Exterior Paint offers extreme resistance to blistering, peeling, chalking, fading, mold, mildew and dirt pickup.
“We are thrilled to be a partner in this historic refurbishment and honored that Sherwin-Williams innovative products were selected to restore the Sign’s beauty,” said Jay Davisson, president and general manager, Sherwin-Williams Paint Stores Group. “For 146 years, Sherwin-Williams has been protecting and beautifying America’s most prized possessions, from the Golden Gate Bridge to the White House, andmany ballparks, museums and homes in between.”
As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional products, resources to make confident color selections and expert, personalized service that’s focused on unique project needs. Sherwin-Williams products can only be found at its 3,500 neighborhood stores across North America. For more information, visit sherwin-williams.com or join the conversation on Facebook at facebook.com/sherwinwilliamsforyourhome, on Twitter at twitter.com/sherwinwilliams or on Pinterest at pinterest.com/SherwinWilliams.
The Hollywood Sign Trust
The Hollywood Sign Trust is a 501(c)3 non-profit Trust responsible for repairing, maintaining, refurbishing and providing capital improvements to the Hollywood Sign for the benefit of thepublic at large. Its nine-member board is led by Chris Baumgart as its Chairperson. More information about the Sign’s history and the Trust can be found at: www.hollywoodsign.org.
A time-lapse video of the refurbishment process is accessible at Sherwin-Williams YouTube® channel at www.YouTube.com/SherwinWilliams. Images of the refurbishment process are available upon request.