Hollywood Chamber to Develop Interactive Walk of Fame App in partnership with MediaMine

The new Walk of Fame app just may have everyone taking a pause

By Valerie Milano

Hollywood, CA (Hollywood Today) 9/27/2012 – “We wanted visitors to have the most accurate information available. There are a lot of apps but the data they provide is often incorrect or incomplete.” Leron Gubler, President and CEO of the Hollywood Chamber of Commerce on the new Walk of Fame app that is currently being developed. With over 10,000,000 guests to the Walk of Fame each year and spanning 15 blocks between Gower and La Brea, the Walk itself is a celebrity in it’s own right. Tourists can be seen posing in front of the brass rimmed terrazzo stars of their favorite celebrities for photos and the opportunity to capture a moment in the land of glitz and glam. With the Walk of Fame app that is being produced by Digital Media Asset Management experts MediaMine, star gazers will be able to transform their experience into one that is much more interactive and informative. “You can create a virtual tour and gather the surface content you want. As you stop along the way, you get an opportunity to learn more.” Barry Snyder, Co-Founder and President of MediaMine on the benefits of the Walk of Fame app.

It’s certainly no secret that digital technology has grown exponentially in the last several years. Currently, more than 70 percent of mobile phone users access the Internet through their handheld devices, and this number is increasing each day. Smartphones, tablets, laptops and other gadgets designed to search the web and use web based applications have become status quo. The Walk of Fame app is excellently positioned to provide a groundbreaking opportunity for the hundreds of millions who will traverse the Hollywood Strip and even those who are not able to physically visit the famed area. “We want to stay connected with people that come to the Walk of Fame. It also gives us an opportunity to reach people who can’t make it.” Barry Snyder on the usability of the Walk of Fame application. The app will be designed to engage users through news, photos, videos and letters that detail historical and current events. Visitors can build their own custom tours or simply select one of the apps suggested tours based on the criteria they input. As they arrive at each destination, a plethora of interesting facts and details will be provided on the particular star or location, including nearby points of interest for entertainment, shopping and dining.

The content will be derived directly from the Chamber of Commerce’s library, making information previously contained accessible to anyone that has the ability browse the Internet. “Our goal is to take underserviced collections and discover the value and legacy to be shared on today’s new media platforms and trans media environments,” Barry Snyder told Hollywood Today on using the Chamber of Commerce’s vaulted collection of data.

Other features will include the Walk of Fame’s Trivia Challenge and Scavenger Hunt, leading users to local destinations where they can receive discounts and specials from merchants who have partnered with the Chamber of Commerce.

Though the touristy hustle and bustle of the Hollywood Strip can be a bit nerve bending for those who happen to live in the area, as they often blow past the stars in a mad dash for public transit, appointments and auditions, The new Walk of Fame app just may have everyone taking a pause to learn more about an area that is a rich and deep part of American history.

www.walkoffame.com for more information