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Fashion’s Night Out 2012: Young Hollywood—the frivolous, flirtatious girl

September 2nd, 2012 · 3 Comments

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               Fashion’s Night Out at the Beverly Center By Sheila Appleby Williams West Hollywood,CA(Hollywood Today)9/2/12/—A social sneak “briefing” for the upcoming third annual Fashion Night Out (FNO) was held this week at West Hollywood’s Grand Dame of shopping malls, The Beverly Center—celebrating the big 3-0 this year.  Influential LA Fashion Bloggers alternately lounged and mingled— enjoying custom crafted cocktails and complimentary appetizers at the sleek Obika Mozzarella Bar, a stylish laid back vibe in contrast to the high energy pep rally team of presenters including:  superstar blogger, Johnny Pinto of “The Denim Guy”, Steve Valentine, President of Valentine Group Public Relations and Kelly Howard, FNO coordinator. The fashion forward guests viewed a screening of the LAFNO public service announcement starring Joan Rivers, Giuliana Rancic, Kelly Osbourne and an eclectic cast of celebrity Angelenos celebrating the 5.7 billion dollar  LA fashion industry in a crescendoing chorus of ”It’s because of you!”  Susan Vance, Marketing and Sponsorship Director for the Beverly Center struggled with a faulty sound system, but kept her professionally attired cool—announcing “The theme of this year’s Beverly Center FNO will be Young Hollywood—the frivolous, flirtatious girl.”         Celebrity guests (obviously appealing to the Young Hollywood state of mind) will include, Kendall Jenner, model/reality star and sister of the Kardashians.  Ms. Jenner is featured in the Beverly Center FNO video and print campaign.  Lucy Hale, star of ABC’s “Pretty Little Liars” will host the stellar fashion event (over 100 participating stores) and featuring musical performances, celebrity designer appearances, fashion shows, contests and select merchandise discount coupons.   Ms. Vance emphasized that FNO is not just about generating revenue, its about the shopping experience and “a whole lot more.” Over 25,000 fashion savvy shoppers attended last year’s Beverly Center event—hosted by Nicole Richie, designer and star of NBC’s Fashion Star. On September 6, more than 30,000 guests are anticipated to attend this year’s Beverly Center Red Carpet event and simultaneous FNO festivities will be held in strategic fashion locations throughout Los Angeles, New York and other major metropolitan areas.   Fashion’s Night Out is a global initiative created in 2009 to celebrate fashion, restore consumer confidence and boost the industry’s economy during these times of economic recovery. There will be a social media hub for live bloggers on site and 30,000 programs will be handed out in the parking structure of the Beverly Center. For more information on Beverly Center’s Fashion’s Night Out, please visit: Beverly Center’s FNO Website:  beverlycenter.com/fashionsnightout FNO NYC: http://fashionsnightout.com/ There are hundreds of stores participating, so don’t forget to check out the complete list of events in L.A. on FNO’s website. RED CARPET ARRIVALS Beverly Center welcomes VIPs, celebrities, costume designers, stylists and Hollywood tastemakers.   OPENING CEREMONY Join Beverly Center as Mayor Antonio Villaraigosa kicks off the Los Angeles celebration of Fashion’s Night Out with a video address to the public followed by an appearance from Lisa Love, West Coast Editor of Vogue and the evening’s Host Lucy Hale, Actress and Singer.  Experience the Opening Ceremony and Fashion Shows from all three levels on Beverly Center’s interactive LED Jumboscreen.   MAYBELLINE NEW YORK COLOR STUDIO Enjoy complimentary mini makeovers, get beauty tips from professional makeup artists and hear about the latest in trends and products from the experts at MAYBELLINE NEW YORK!  Once your runway ready look is complete, step on to the catwalk to pose for a photo and then upload it to Facebook or Twitter! Guests will also have the chance to meet Lisa Love, West Coast Editor of Vogue, who will make a personal appearance at the MAYBELLINE NEW YORK COLOR STUDIO. The excitement continues with Color Show Nail Lacquer sampling on Levels 7 and 8! Macy’s Wing Level 6 TRUE RELIGION BRAND JEANS STREET STYLE AND DENIM BAR TRUE RELIGION brings the excitement of Fashion’s Night Out street style to Beverly Center! Visit the Fashion’s Night Out Social Hub throughout the night for your chance to meet and be photographed by some of LA’s most influential bloggers. Fashion’s Night Out Style Curators: 6 – 9PM •    Rachel Nguyen, Fashion Blogger From That’s Chic •    Johnny Pinto,  The Denim Guy •    Tod Hallman Fashion Stylist, Fashion Show Producer and Fashion Blogger Your photo may even be selected to be featured on the Beverly Center jumboscreen in Center Court. Center Court Adjacency Level 6   ELLE AND BLAIR BOOK SIGNING AND PERSONAL APPEARANCE ELLE and BLAIR FOWLER, founders of ELLEANDBLAIR.com and superstar fashion and beauty vloggers, will be signing copies of their debut novel BENEATH THE GLITTER, in stores September 4, 2012. Escalator Adjacency Level 8

STORE EVENTS   BLOOMINGDALE’S CONVERSE KICKS CUSTOMIZED… BY YOU! Get creative in the Men’s Shoe Department at BLOOMINGDALE’S by customizing your newly purchased Converse kicks with our in-store customization station.  You also won’t want to miss the notable DJ or the six-song compilation from the winners of Converse’s DisCOVERed Series you’ll receive just for stopping by. Men’s Entrance, Level 1 5PM to 11PM BEAUTY STRAIGHT FROM THE RUNWAY Get runway-ready beauty tips and tricks from the experts at BLOOMINGDALE’S.  Stop by for a complimentary makeover to go with your Fashion’s Night Out look and get special gifts from all your favorite cosmetic lines. Cosmetics, Level 2 5PM to 11PM MEN’S DESIGNER SUITING EVENT Enjoy treats, music and perks fit for a gentleman at the Men’s Suiting Event at BLOOMINGDALE’S.  Receive a $500 splurge card off $2,000 or more in tailored clothing, dress shirts and ties*.  In addition, receive 25% off almost all regularly-priced shoes.  Plus, enjoy manicures, massages and shoe shines courtesy of The Art of Shaving.  Look dashing with complimentary basic alterations and gifts from Turnbull & Asser, one gift bag per customer, while supplies last. Men’s Suiting, Level 1 6PM to 9PM *Certain designer, brand and leased department exclusions apply.  Please see a sales associate for details.  Cannot be combined with any other offer. TAKE A FASHION BREAK WITH THE COFFEE BEAN & TEA LEAF Pop by BLOOMINGDALE’S and receive a complimentary coffee from The Coffee Bean & Tea Leaf. Women’s Accessories, Level 2 6PM to 10PM MACY’S Stop by MACY’S to meet Mandi Line, costume designer for Pretty Little Liars, at a 7:30PM fall trend show.  Enjoy a Skinny Girl bar, Spa Luce nail bar, Flip photo booth, a DJ and more starting at 6PM. MACY’S MEN’S STORE Stop by MACY’S MEN’S STORE to enjoy informal modeling looks, a live DJ, a specialty drink and more starting at 6PM!   A | X ARMANI EXCHANGE   ALDO Receive 10% off any purchase and a gift with purchase at ALDO.  While supplies last.   AMERICAN EAGLE OUTFITTERS   ANAT B Celebrate at ANAT B with discounts of up to 50% off!   ANGL Receive 20% off your purchase all day and enjoy a live DJ while you shop at ANGL.   ANN TAYLOR Join ANN TAYLOR and celebrate with an evening of shopping, styling, cocktails, hors d’oeuvres, giveaways and first access to the exclusive fall fashion event offer.   APPLE   AVEDA   BANANA REPUBLIC Enjoy desserts and refreshments at BANANA REPUBLIC and receive $25 off your purchase of $100 or more.   BATH & BODY WORKS Receive an extra 15% off at BATH & BODY WORKS during Fashion’s Night Out!   BCBGMAXAZRIA Shop.  Style.  Win.  In honor of Fashion’s Night Out, BCBGMAXAZRIA is stylin’ out on Instagram!  Visit BCBGMAXAZRIA and get styled all night long!  You’ll be dripping in BCBGMAXAZRIA from head to toe.  Post your styled-out look on Instagram #BCBGFNO to compete for a chance to win an amazing $1,000 BCBGMAXAZRIA wardrobe!   BEACH BUNNY SWIMWEAR Join BEACH BUNNY SWIMWEAR for an exclusive preview of the Cruise 2012 Collection featuring live models, in-store DJ and an array of refreshments.  Don’t miss giveaways, VIP gift bags and the chance to meet the owner and designer of BEACH BUNNY SWIMWEAR.   BEBE Celebrate Fashion’s Night Out at BEBE where the party begins at 6pm!  Enjoy special discount offers, one night only: $25 off $150 and $50 off $250.  Plus receive an exclusive gift free with a purchase of $100.  Enjoy sips, nibbles, music and more!   BEN SHERMAN Celebrate Fashion’s Night Out with BEN SHERMAN. Join us in store for complimentary drinks and special treats. Meet our Shirteliers who will be handing out chances to win a selection of great prizes, and be the first to shop our new Fall/Winter collection Mod, Meet Rocker.   BIJOU TRESOR Celebrate with a raffle prize worth $250 to one lucky customer at BIJOU TRESOR!   THE BODY SHOP Receive custom foundation matching and samples at THE BODY SHOP while enjoying special treats with your purchase.   BROOKSTONE Kick off your heels and enjoy a foot massage at BROOKSTONE.   BROW ART 23 Receive a complimentary eye makeup demo and have your brows perfectly shaped at BROW ART 23!  Enjoy the art of henna design and purchase eyebrow threading for $6 from 4PM to 9PM.  One time only.   BURBERRY   CACHÉ Receive 25% off all regularly-priced merchandise at CACHÉ while enjoying live models and refreshments.   CALL IT SPRING   CARLTON HAIR INTERNATIONAL Enjoy the ultimate FNO package at CARLTON HAIR INTERNATIONAL!  Visit the complimentary styling bar for a consultation and receive champagne, cake pops, a great gift and an exclusive offer for your next visit!   CELLAIRIS Stop by CELLAIRIS to purchase limited edition “Ava and Sophia” cases by Elle and Blair!   CHARLES DAVID Take advantage of CHARLES DAVID’s Vegan Bootie Collection priced at $99.  Step into Ronnie’s photo booth, enjoy music by DJ Pesce and get your hair braided by Blow Angels.  Receive a special FNO gift bag with your purchase!   CLAIRE’S Celebrate Fashion’s Night Out at CLAIRE’S and enjoy cupcakes and refreshments while you shop!   CLUB MONACO   COACH   THE COFFEE BEAN & TEA LEAF   CUSTO BARCELONA Stop by CUSTO BARCELONA to enjoy live music, live models, refreshments, hors d’oeuvres and a celebrity guest appearance while receiving 20% off your entire purchase.   DOLCE & GABBANA Re-opening soon.   DESIGUAL Receive 20% off your entire purchase during Fashion’s Night Out only at DESIGUAL.  Offer cannot be combined with other offers.   DIESEL DIESEL celebrates FNO LA with “Fit Your Attitude” denim demos and complimentary beverages.  Bring in your gently worn garments to benefit a local LA charity.   DIVINE BOUTIQUE Celebrate at DIVINE BOUTIQUE with a night hosted by DJ Sofia Lin!  Enjoy cocktails, hors d’oeuvres, 10% off your purchase and personal appearances by up-and-coming designers.   DODO   ED HARDY   EILATAN Enjoy a Jeffrey Campbell-sponsored event at EILATAN filled with door discounts, a raffle, a DJ and a gift with purchase!   EVERYTHING BUT WATER   EXPRESS/EXPRESS MEN   FEET BEAT Stop by FEET BEAT for tasty treats!  Enjoy complimentary cupcakes while you shop.   FENDI   FERRARI STORE   FINISH LINE   FOOT LOCKER   GNC LIVE WELL Stop by GNC LIVE WELL to receive free giveaways of multiple vitamins, sports nutrition bars and more.  Receive $5 off your purchase of $50 or more and enter in a raffle to win a vitamin pack!   GODIVA CHOCOLATIER   GUCCI   GUESS Join GUESS for an evening of shopping, sipping and sweets.  Enjoy DJ beats, mini makeovers and models showcasing the latest looks from GUESS.  Make a purchase and receive a GUESS tote filled with goodies.   GYMBOREE   H&M Visit H&M during Fashion’s Night Out to see our fantastic new Fall Collection.  We’ll be serving up cool treats and hot sounds from our in-store DJ.  While you’re there make sure to enter to win a chance to attend a private performance by recording artist Lana Del Rey!  Get ready to do some serious shopping!   HENRI BENDEL Stop by HENRI BENDEL to purchase an exclusive FNO t-shirt crystallized with Swarovski elements and receive a gift with purchase one night only!   HUGO BOSS   IMAGE Celebrate Fashion’s Night Out at IMAGE with live models, cocktails and a DJ.   J.LINDEBERG Stop by J.LINDEBERG to receive 20% off the entire store.  View live models, enjoy a full bar and live music!   JIMMY CHOO Join JIMMY CHOO for champagne, sweet bites and discover the latest Autumn-Winter 2012 Collection.   KENNETH COLE NEW YORK Celebrate at KENNETH COLE NEW YORK with bubbly and bites.  Receive a free tote signed by Kenneth by checking in on Foursquare.   KIPLING Stop by KIPLING and visit the life-sized totem pole created out of handbags!  Receive a special evening offer of 20% off any purchase of $100 or more.   KRISTY – THE BEAUTY STORE   L’OCCITANE EN PROVENCE L’OCCITANE EN PROVENCE is hosting a Fashion’s Night Out party complete with signature beauty rituals, bubbly treats and a special gift with any $65 purchase.   LACOSTE Enjoy 20% off your purchase of $150 tonight only at LACOSTE.  Some exclusions apply.  See store for details.   LIDS   LOUIS VUITTON   LOVE CULTURE Opening soon.   MAX&CO. MAX&CO. invites you to celebrate Fashion’s Night Out with sweets and refreshments.  Every customer who visits the store during the evening will receive a special complimentary gift*.  *Limited quantities available.   MICHAEL KORS For FNO only at MICHAEL KORS, preview exclusive product, enter into a sweepstakes and enjoy champagne while you shop!   MONTBLANC Enjoy a champagne reception at MONTBLANC while viewing an exhibit and meeting world-renowned photography team Brakhax2 – Moshe + Eddie Brakha.   NINE WEST Join NINE WEST for a night of shopping and refreshments!  Shop to the beats of a DJ and enjoy a special offer: $15 off your purchase of $100 or more!  See store for details.   OMEGA BOUTIQUE Join OMEGA BOUTIQUE to view the newest collections while enjoying champagne.   PAPYRUS Join PAPYRUS for a fabulous fashion show featuring couture paper dresses made exclusively from PAPYRUS materials.  Enjoy refreshments and tastings as well as fantastic promotions on PAPYRUS and NIQUEA.D products.   PARAGON WATCH COMPANY The first 100 customers to purchase any timepiece at PARAGON WATCH COMPANY will receive a timepiece travel case.  While supplies last.   PINKBERRY Purchase a yogurt item from PINKBERRY at regular menu price and receive a second yogurt item of equal or lesser value free.  Valid 6PM to 11PM during Fashion’s Night Out only.   POLITIX   PRADA Shop at PRADA during Fashion’s Night Out and a percentage of your purchase will benefit a local charity.   PREMIER KIDS Stop by PREMIER KIDS and enjoy milk and cookies from 6PM to 8PM along with special promotions throughout the day.   PREMIER MEN Stop by PREMIER MEN and enjoy champagne and chocolates from 6PM to 9PM along with special promotions throughout the day.   QUIZNOS   SALVATORE FERRAGAMO SALVATORE FERRAGAMO celebrates Fashion’s Night Out 2012 with a gilded fête inspired by Czarist-era Russia and Creative Director, Massimiliano Giornetti’s Fall Runway Collection.   SCENE Join SCENE for a special buy one, get one promotion and a raffle for a free pair of Morgenthal Frederics glasses while enjoying champagne and cookies.   SEE EYEWEAR   SEPHORA   SGH – SUNGLASS HUT Celebrate Fashion’s Night Out at SGH – SUNGLASS HUT with refreshments and promotions!   SHIEKH SHOES   SKECHERS   SOLSTICE Celebrate fashion’s biggest night at SOLSTICE Sunglasses!  Receive $50 off a purchase of $195 or more.  See store for details.   SONY Stop into the SONY store to check out promotions on many of SONY’s latest and greatest innovations and enter our raffle to win cool SONY prizes!   STARBUCKS   STEVE MADDEN Receive a limited edition iPad case at STEVE MADDEN with your Fashion’s Night Out purchase!   STUART WEITZMAN Enjoy cocktails and light bites at STUART WEITZMAN while you shop for spectacularly stylish new shoes and handbags.   SUNGLASS HUT Celebrate Fashion’s Night Out at SUNGLASS HUT with refreshments and promotions!   SUNSATIONS   SUPERDRY Stop by SUPERDRY and enter for a chance to win a $500 shopping spree and styling session.  Try on any pair of jeans and receive a free scarf.  Refreshments will be served.   TEAVANA Enjoy complimentary tea tastings at TEAVANA with over 10 favorite teas and blends with delicious samples throughout the store.   THOMAS SABO Stop by THOMAS SABO to enjoy refreshments and receive 15% off and a free mother of pearl pendant with your purchase of a Special Addition starter bracelet.  While supplies last.   TIFFANY & CO. Shop at TIFFANY & CO. and enjoy a live DJ and preview Rubedo, the new metal commemorating TIFFANY & CO.’s 175th anniversary.   TOUS Become a stylist!  Shoot Polaroids of our latest collections as you indulge in wine and hors d’oeuvres at TOUS.  Receive a free FNO gift with any purchase!   TRAFFIC MEN/TRAFFIC WOMEN Stop by TRAFFIC MEN and TRAFFIC WOMEN to meet Designer Cesar Arellanes along with other top Los Angeles designers in addition to television and film stylists.  Enjoy DJ Milk’s music live! TRUE RELIGION BRAND JEANS Celebrate Fashion’s Night Out with the debut of the True Religion Coated Denim Collection.  Exclusive printed treatments for women and bold masculine colors with a classic vintage feel for men.  Stop by the store and enjoy refreshments, lite bites and music along with an exclusive gift with any purchase.   TUMI Join TUMI for an evening of fun!  Enjoy light refreshments while viewing a packing demonstration.   VERSACE COLLECTION Shop at VERSACE COLLECTION to enjoy champagne and receive a beautiful hardcover edition of Hal Rubenstein’s “100 Unforgettable Dresses” with any purchase of $500 or more.   VICTORIA’S SECRET/VICTORIA’S SECRET PINK   VICTORINOX SWISS ARMY Stop by VICTORINOX SWISS ARMY for cocktails and receive 20% off all regularly-priced merchandise in celebration of FNO 2012. WET SEAL   WETZEL’S PRETZELS Receive 20% off your total order at WETZEL’S PRETZELS from 6PM to 11PM.   WHITE HOUSE | BLACK MARKET Shop at WHITE HOUSE | BLACK MARKET and receive 20% off your regularly-priced purchase and a gift bag with purchase.  Enter in a raffle and participate in a styling event while enjoying refreshments and a live DJ!   WOLFORD Join WOLFORD for champagne and cupcakes and view the new Fall-Winter Collection.  Receive an exclusive gift with purchase of $500 or more and enter to win a gift basket!   XXI FOREVER Shop XXI FOREVER’s freshest fall trends on FNO!  The first 300 customers to spend $40 get a Love & Beauty set.  Enjoy a DJ, refreshments and the ultimate photo wall in-store!   YVES SAINT LAURENT   CALIFORNIA PIZZA KITCHEN Visit CALIFORNIA PIZZA KITCHEN during Fashion’s Night Out and receive a free small plate menu item with a minimum $15 purchase.  See store for details.   THE CAPITAL GRILLE Celebrate Fashion’s Night Out at THE CAPITAL GRILLE with a three-course menu for $39 per person.  Valid on September 6, 2012 only.   CHIPOTLE MEXICAN GRILL   GRAND LUX CAFE Celebrate at GRAND LUX CAFE with a small bites reception featuring mini Asian nachos and buffalo bites.   OBIKA MOZZARELLA BAR   P.F. CHANG’S CHINA BISTRO Show this program to one of our servers when dining at P.F. CHANG’S CHINA BISTRO between September 6 to September 9 and get a free lettuce wrap with purchase.   Downtown Santa Monica and Santa Monica Place will host games, sales, and giveaways galore during FNO. The Puma store will set up ping-pong, foosball, and air hockey tables outside the shop, as well as a photo booth. Steve Madden, Charles David, Juicy Couture, True Religion, L’Occitane, Swimspot, Ted Baker, and other retailers will give away free gifts with purchase. Grab a complimentary refreshment or a few hors d’oeuvres while you shop at Diesel, Kenneth Cole, Babette, Lorna Lane, and many others along the Promenade. West Hollywood throws FNO’s official after-party this year at The Standard Hotel from 10 p.m. to midnight. Though guests don’t need to RSVP, it’s suggested that you arrive early to get in and score a free drink from 10 p.m. to 11 p.m. Before that, shop at Christian Louboutin while listening to a musical set by artist Daisy O’Dell, or visit DASH Boutique for music, snacks, and a “black carpet” photo booth. Kelly Wearstler will be doing complimentary nail design applications, and John Vavartos will serve cocktails sponsored by Patron. Hit the candy bar at Makeup Mandy and get free party lashes with any purchase. The Beverly Center will kick off the evening with a video address by Mayor Villaraigosa at 6:30 p.m., as well as visits from “Pretty Little Liars” star Lucy Hale and West Coast Vogue editor Lisa Love. Stick around for two fashion shows, the first at 7 p.m. featuring styles from Lacoste, Macy’s, and others, and the second at 9 p.m. showing off fashions by Forever 21. More than 100 stores throughout the shopping complex will have snacks, drinks, deals, or DJs spinning tunes. Parking at the mall is free from 3 p.m. to 11 p.m. in honor of the event. For a complete list of participating shops and plans, visit the Beverly Center events page. Also, walk right down the block to Loehmann’s for a designer sample sale, drinks, and music. Rodeo Drive threw a top-notch, circus-themed celebration in 2011, complete with a Ferris wheel and stilt walkers, but in light of economic times, stores along the iconic street will host their own in-store events this year. Though shoppers should expect a tamer evening, perks will still be plentiful. Nibble on chocolates while eying jewelry at Harry Winston, or visit the Porsche store on Wilshire Boulevard for a live DJ and runway show plus an open bar. A Pea in the Pod will thoughtfully serve mocktails and sweet treats for expectant ladies, while those in need of adult beverages can sip one at Stuart Weitzman or Neiman Marcus. Bottega Veneta will introduce a new line of eco-friendly handbags, and both Prada and Miu Miu will give a percentage of the night’s proceeds to P.S. Arts, a non-profit that strives to bring arts education to underserved schools. Robertson Boulevard is a big fashion hub; if you haven’t perused the stores along this street, FNO is a good night to do it. Alice + Olivia will embrace all things girlie, screening classic slumber party movies and hosting braid, manicure, and charm bracelet bars. BCBG Max Azria will have guests compete in a style contest via Instagram, and the winner will score a $1,000 BCBG wardrobe. Kitson will host BleuLab’s “Make Jobs Not War” cocktail trunk show, and food trucks will line the street to satisfy hungry shoppers. Tired from the weight of your purchases? Starline Tours will be giving mini bus tours up and down the road, dropping you off at other shops and giving riders a brief history lesson on the neighborhood as you travel. To top it all off, Mayer Hawthorne is scheduled to perform in the middle of the massive block party. Abbot Kinney will be bustling with taco trucks and boutique patrons in search of great deals and eats. Shop at Pamela Barish while sipping champagne, or shop for beautiful accessories at Mona Moore and have a cocktail or two to celebrate the shop’s new installation by artist Allie Pohl. Swedish sportswear store GANT Rugger will also stay open late to serve drinks to shoppers and will be raffling off a $1,000 shopping spree.    

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