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NBC Back from a Grimm Fall with Smash Hits

July 24th, 2012 · No Comments

Robert Greenblatt

During Olympics NBC to showcase some of their new shows By Valerie Milano Beverly Hills, CA (Hollywood Today) 7/24/12 -At the Winter Television Critics Association Press Conference, NBCUniversal came out swinging. As you may know, the network is recovering from a brutal 2011 Fall. They have climbed to #2 behind Fox Networks with the coveted 18-34 demographic with hit shows like The Voice, Smash, and Grimm but they aren’t done yet. NBC is expecting a huge surge of viewers during the Olympics, which will begin this Friday, July 27.   “Look for dozens of original on air promos especially for the Olympics,” says Chairman of NBC Entertainment Robert Greenblatt. Further, NBC will be showing off some of their new shows. “We’re doing two commercial free previews of full pilots inside the Olympics,” says Greenblatt. Go On will do a sneak preview on August 8th, that Wednesday of the Olympics. And Animal Practice will premiere; will sneak-preview on August 12th following the Closing Ceremonies.” “Also, we’re doing a special six minute sneak preview of Revolution, which is our big new fall drama,” says Greenblatt. “That will be on August 4th during the Olympics, probably very close to the 11 o’clock hour.” After the Olympics, “Grimm will premiere right on the Monday following the Olympics with new episodes,” says Greenblatt. “It’s a show that we believe in and think will benefit from the momentum that we’re going to give it promotionally during the Olympics. We’re also premiering a big new reality challenge show called Stars Earn Stripes the day after the Olympics live episodes of America’s Got Talent resume the week of August 13th, leading up to the finale in early October, or early September.” Wednesday, September 5th is the first Sunday Night Football game,” says Greenblatt. “Sunday the 9th of September, Sunday Night Football goes into its regular time period. Then comes the debut of The Voice on Monday, September 10th.” “We’re doing two Thursday live SNL’ primetime election specials on Thursday, September 20th and 27th,” says Greenblatt. Greenblatt spoke a bit about Community, show creator Dan Harmon’s exit, and the 13-episode fourth season.  “You know, those Thursday comedies, which the critics love and we love, tend to be a bit more narrow than we’d ultimately like as we go forward,” says Greenblatt. “I would love nothing more than Community to have a following on Friday and to be able to continue it.” So, Community fans out there, if you love the show, each of you need to get a bunch of your friends to watch it, or this may be the last season. Sadly, when it comes to commercial television, the audience number really, really matters.  

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