The Robert Berman Gallery Offers Transformation, the Companion Show to Paid to Play, Part of Pacific Standard Time
By Kathy Leonardo
Santa Monica, CA(Hollywood Today)10/14/11/—Saturday, October 15th, the Robert Berman Gallery presents Transformation, which features conceptual photography from Robert Heinecken and Victor Landweber. The opening reception runs from 5:00 p.m. until 7:00 p.m. at Bergamot Station (D-5)
Transformation is the companion show to Paid to Play, the Robert Berman Gallery’s latest exhibition which opened in September. Transformation focuses on art that was created from untraditional sources. Commercial art, which was altered, hence transformed into thought-provoking visuals.
Robert Heinecken was one of the few early photographers to practice, Post-Modernist: appropriation, a commonly used art technique in today’s art scene. This provocative photographer was ahead of his time. Heinecken revolutionized the art world, creating unusual techniques that were once scoffed at, and now acknowledged and widely used as a proven art practice.
Victor Landweber has also been an influential figure in the art world. Landweber is known for taking the ordinary, then placing it in the context of an unusual realm. He plays with a subtle touch of sexuality that is masked behind a blatant ambiguity. Landweber’s photographs capture what the viewer cannot see, forcing them to question what they are looking at and why.
Both of these men have used unconventional methods and transformed commercialism into art. They combined imagery and photography in a way that transformed the and had quite an impact on the world of art
Paid to Play – illustrating Los Angeles: 1945 – 1985 is the first of several exhibitions to appear at The Robert Berman Gallery which falls under the umbrella of Pacific Standard Time. This unprecedented collaboration, initiated by the Getty Foundation, brings together more than sixty cultural institutions from across Southern California for six months beginning October 2011 to tell the story of the birth of the L.A. art scene.
Paid to Play – illustrating Los Angeles: 1945 – 1985 is an exhibition that celebrates iconic imagery of the past. This exhibition features artists who earned their living as illustrators. This was a genre looked down upon by many in the art field. Artists who were involved in such commercialism were considered to be “selling out” by many in the fine art world.
However, these artists created memorable works that have stood the test of time. Iconic images such as Playboy, Levi’s, the Rolling Stones, along with major studio films such as American Graffiti and Tron make for a nostalgic exhibition. The artists who created these images dealt with fierce competition as well as intense deadlines. Amongst the chaos, remarkable images were created, and will forever be associated with this generation. Paid to Play captures a moment in time…a snapshot of an era, forever emblazoned in one’s mind.
Paid to Play is curated by Robert Berman, Dave Willardson and Charles E. White III and celebrates the many overlooked artists who were commissioned to create imagery for profit. The exhibition is a cross over of collectible art and fine art. It is currently open at the Robert Berman Gallery (C -2) and will remain open until the end of December.
The Robert Berman Gallery currently has two galleries (a third to be opened in November) at Bergamot Station, 2525 Michigan Ave., Santa Monica, CA 90404. The opening reception for Transformation is Saturday October 15th at the D-5 gallery and runs from 5:00 p.m. until 7:00 p.m. Stop in to both exhibitions, which will remain open until December 1st.
About Pacific Standard Time: Art in L.A. 1945 – 1980
Pacific Standard Time is a collaboration of more than sixty cultural institutions across Southern California, coming together for six months beginning in October 2011 to tell the story of the birth of the Los Angeles art scene and how it became a major new force in the art world. Each institution will make its own contribution to this grand-scale story of artistic innovation and social change, told through a multitude of simultaneous exhibitions and programs. Exploring and celebrating the significance of the crucial post-World War II years through the tumultuous period of the 1960s and 70s, Pacific Standard Time encompasses developments from L.A. Pop to post-minimalism; from modernist architecture and design to multi-media installations; from the films of the African American L.A. Rebellion to the feminist activities of the Woman’s Building; from ceramics to Chicano performance art; and from Japanese American design to the pioneering work of artists’ collectives.
Initiated through $10 million in grants from the Getty Foundation, Pacific Standard Time involves cultural institutions of every size and character across Southern California, from Greater Los Angeles to San Diego and Santa Barbara to Palm Springs
Kathy Leonardo has her own event listing website, www.ktrpromo.
Kathy Leonardo at email@example.com