By: Valerie Milano – NYC, NY (Hollywood Today) Dec. 8, 2010

Tom Deierlein, a West Point graduate, was deployed to active duty in 2005 and found himself very affected by the living conditions while serving in Iraq. It was then he decided to make a difference.

The Tom Deierlein Foundation partners with local organizations to raise funds for medical treatment and basic necessities for those in need here in the US and internationally. Air lifting shoes, clothing and medical supplies for homeless residents in war torn areas makes a huge difference. Presently, this grassroots operation is working with to help those in Iraq and Afghanistan.

Tuesday, December 7^th, the TD Foundation held its 5^th annual holiday fundraiser at the Time & Life Building in New York City which Hollywood Today was there to cover while on assignment in NYC for the Cablefax Presentations which starts tomorrow @ The Grand Hyatt.   Last nights event was sponsored by Collective,  NBCU and Universal Audience Platform, Quancast, and Tremor Media, the evening included Mark Westlake and his band “The Modulators” and guests among the Who’s Who from the media industry.

Among those in attendance and support were Kirk McDonald, president of Time Inc Digital, Jack Myers; Nick Johnson SVP, NBCU Digital Media Sales; Peter Naylor EVP, NBCU Digital Media Sales; Joe Apprendi CEO Collective; Adam Gerber CMO, Quantcast, Randy Kilgore CRO and Jason Krebs SVP ,Tremor Media; Dave Morgan, CEO Simulmedia; Mark Westlake CRO of Tech Media Network; Curt Viebranz, CEO ad summos; Dave Fall, SVP Clickable; David Teitler, President BlackBox Media; Eric O’Neill, President and Doug O’Neill COO, Permission Data; Mark Naples, Managing Partner WIT Strategy; Greg Rogers CEO , Pictela; Ian Ross, VP Sales Orbitz; Jed Alpert, CEO of Mobile Commons; Jeff Minsky, Director Emerging Media, OMD Ignition Factory at OMD;  Joe Dugan, SVP Sales, Turner; Lynn Bolger, SVP comScore; Riley McDonough, SVP Sales Thomson Reuters; Nick Friese, CEO DM2 Media; Richy Glassberg, COO, MedHelp; Tom O’Regan, SVP Ad Sales, TheStreet.com; Terry Kawaja President & CEO, Luma Partners.