GLOBAL MEDIA  ICON MICHAEL EISNER APPEARS

DIGITAL HOLLYWOOD 2010 KEYNOTE SPEAKER

“What’s your take on the entry of Google-TV ?” DC.

By Brian Zink

HOLLYWOOD,CA(Hollywood Today)10/11/2010–Digital Hollywood opened with a Global Media Icon, Michael Eisner as Keynote Speaker. As most everyone knows he worked his way up by taking ABC networks from number three network to number one in primetime. Remembering classics like Rich Man Poor Man, Happy Days, Roots, Barney Miller. Then making his mark with Disney where he assumed the position of Chairman and Chief Executive Officer and in the ensuing 21years where he made it a Global Media Empire valued at some 80 billion. As of 2005 he has started his new venture the Tornante Company and is a privately held company that makes investments in, incubates, operates media companies and entertainment companies.

Our moderator introducing Michael is David Cohen feature reporter for Variety covering the technology arena. David asked.  “You made a little news this morning referring to his new venture FAME TOWN. Eisner said, “inadvertently, it’s timing. We just started playing with this whole new idea of the music business, movie business the television business. The business that we live and breathe everyday is Hollywood. The way you get in, the way you find your way to ICM or CAA or buy your way into Variety coverage. It’s a game about the ultimate aspirations, the promise the fantasy of coming to Hollywood. And maybe not hitch-hiking on Santa Monica Blvd and getting in the mail room @ William Morris Agency. We spent allot of time working on it. We will introduce it November 1, 2010.

We have Sony as our launch sponsor. We decided that because one thing that was fun was making up 100 movies and trailers and log lines mixed-in with real movies one which is BURLESQUE and this will be one of the real movies inside. It will give a sense of potential for monetization and other ways to monetize in this arena. It’s trying to make these social games more fun and not just about the anxiety to make your radish grow. It’s about career, celebrity making. Sure you don’t say the inappropriate things to the police on Pacific Coast Highway or any of the this you read at DMZ and go all the way to the top. Going from the D list to the A List.”  More info FAME TOWN. @http://techcrunch.com/2010/10/18/eisner-fametown/

And then David then asked “What is you take on the enormous amount of data that Face Book is gathering on consumers I’m wonder what you see in social media social gaming for opportunities for entertainment companies to make content that is not interactive, movie television, publishing?”.  Eisner, “I think these things survive in parallel worlds. If for instance this massive work, FAME TOWN will last and people learn about the movie BURLESQUE …and I think it’s a way for the public to find out what’s going on. Nothing is going to replace two thousand years of story telling. That’s here that’s exciting that movies that’s Broadway, that’s rock concerts. But there other ways to entertain and distribute and that is what is happening so rapid today that I think for the content providers I think the upside is even better than the one in a million Goggle or Face Book.”

David asked “What’s your take on the entry of Google-TV entering in the market place?”

Eisner, “I don’t want to under estimate those guys. I saw a presentation on a TV guide of the internet. The idea of having a TV set and a guide and dictate off a computer device seem inevitable to me. It just seems everything will come down to a screen where you can have a satellite source, Vuguruor blogging source. Somebody is going to make it simple. I just read and now suspect Steve Jobs will make it simple and Google will make it very deep and ubiquitous and become successful or somebody you never hear of in a garage in Burbank or Silicone Valley that’s even better.”  Even though you might think this part of the program was in some ways an infomercial, noting his new venture FAME TOWN. One came out with a feeling that Mr. Eisner is onto something new and he has found his sweet zone again. He’s still the one to watch and wonder!

Brian Zink, Field Reporter for Hollywood Today Magazine 
Director for Media Broadcast Services since 2004.
He can be reached directly at mbsvideo@hotmail.com