John Varvatos’ 10 year anniversary

Eyewear Collection

Bright Lights and Big Deals

Shades of things to come;

The Limited Edition collection will be available

Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men’s lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men’s fragrances, as well as the younger, edgier John Varvatos « USA Collection and Converse by John Varvatos.  The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ’s “Designer of the Year” in 2007.  The collection is distributed in freestanding John Varvatos boutiques across the US and on as well as in better specialty stores throughout the world.  www.johnvarvatos.com

HOLLYWOOD,,CA (HollywoodToday09/2/2010 – John Varvatos Eyewear celebrates John Varvatos’ 10 year anniversary with three limited edition eyewear styles. Drawing from the impeccable details of the John Varvatos collection, the limited edition styles V904, V905 and V906 maintain the brand’s signature edge.  Each piece has laser engraving, filled with silver epoxy, denoting the frame’s unique number out of 300, while each temple is detailed with the John Varvatos 10 Year Anniversary plaque with the four John Varvatos signature hallmarks. The top right lens displays the signature double V, for the two Vs in Varvatos.
A sleek squared aviator, style V904, is made with high quality brown spotted tortoise acetate. The only embellishments on this frame are cast metal skull details inspired by John Varvatos cufflinks and suit lining fabric, creating a rock’n’roll edge to a traditional look.

Unique black pearl acetate is used for the V905, a modified version of the classic Wayfarer shape with distinctive laser engraving on the top of the bridge. The frame is tailored with stylized bullets on the endpiece, and subtle skulls on the temples, inspired by the hardware and fabrics which John Varvatos has used in his ready-to-wear collections.

Style V906 is a classic rectangle shape featuring cast metal crossed guns on each temple with a discreet row of 3 bullets across the top of the bridge. This is the embodiment of John Varvatos’ distinctively edgy attitude which has separated it from the rest for the past 10 years.

“When developing this collection, John and I dove into the design studio library and dug though the archives of jewelry, hardware and a variety of cast details.” says Nicolas Roseillier, new Creative Director for Base Curve, makers of John Varvatos Eyewear. “These hand-chosen elements are impeccably placed for maximum effect, and used exclusively on these limited edition sunglasses.