Karen Ostlund

HOLLYWOOD, CA (Hollywood Today) 8/28/10 — “Endless Summer” from the Bergman group kicked off Primetime Emmys gifting & styling lounges a few days before Emmy nominations at Nokia theatre. The lounge was located at Gonpachi restaurant in Beverly Hills,  and was produced by Doris Bergman and Kathy Duliakas.

Guests were treated with their best Asian cuisine, Waialua sparkling soft drinks and Hint flavored water.

New fashion launches was made at the “Endless Summer” heat by Playboy’s new jeans line for both sexes. They were showing a collection of Playboy’s embroidered jeans, skirt and jeans from their new showroom location downtown.  David Long, creator and designer of Dirty Hollywood t-shirts, was presentation a sneak peek of  his Spring 2011 Dirty Hollywood collection:

-“Next season will bring bright neon colors and and football jersey sort of motif jackets. There will be burnout fleece jackets and pants, that feels like butter to your skin. The colors are  pale grey, pink and blue, almost a look of washed denim. They can be worn alone or with jeans”

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For the second year the “sneak-peak” suite was presented by CellCeuticals biomediacal skin treatments, created by Garth Fisher M.D.:

-‘We are sampling our bestseller PhotoDefense skin protector with SPF 55+ in the summer heat, but

in the end of the year we have a new skin serum on the way. It’s still under testing and a super secret project, so we cannot reveal the ingredients yet”

Prana SpaCeuticals is a new Japanese influenced skincare line from Clermont, Florida . “We are presenting a new papaya cleanser, pumpkin and sea salt scrubs, and a hydrating mist infused with sake, Japanese Yuzo and citrus extracts:

“Our company is only eight months old and specializes in body products with Japanese ingredients.”

The purpose of today’s pre-awards lounges is to honor the television industry’s Emmy Nominated actors, former Emmy winners, presenters and industry VIPs

New ideas and inventions was an important factor this Emmy season:

Hipzbag.com is a new cell phone accessory that has enough space and folders to wear your cell phone, credit cards, money and keys. The design in glossy plastic or leather, and to be worn as a hipster with belt loop hooks or waist strap. Founder Kathy Crifasi says:”I invented this idea after being tired of losing and dropping my phone, but I needed a stylish bag to fit my dress”

Twisted Silver.com does not stand for silver jewelry, it stands for silver ware“, says jewelry designer Debora Mitchell.” All my jewelry comes from recycled silverware, and especially remodeled spoons as a good luck charm around your neck, with a cropped handle.” I have been in business for six years, but this is my first Emmy launch, with an expanded collection of earrings, bracelets and necklaces in reused materials”.

Soy Terrific are pure and eco-friendly candles. President Michelle Howell says:

“For us it’s important that a candle smells good a long time, and delivers the fragrance to a room big as 5-700 square feet, with one medium size candle. Our most popular flavors are blueberry muffins, chocolate, pumpkin, vanilla and roses. You can design your own fragrance on our website Soyterrific.com that features 435 fragrances of 1300 in total in our office”.

Eco-Traveler bags have invented the perfect bags for travelers with few electricity outlets this Emmy season. The new  solar-powered lap-top case collection is a solar paneled bag that actually make it possible to charge your laptop, cell phone or ipod as you carry them. The bag can also be used inside a room as long there’s light coming in from the windows. The front flap features an integrated solar charging module which can be utilized by using a common 12V automobile adapter inside the bags’ outlet.

Rockstar white, teeth whitening have been around in the dentist office for 3, 5 years, but they are now promoting a new homeopathic kit:

“We are the highest carbamide-peroxide company on the market with 27 % of the ingredient, mixed with potassium nitrate and aloe vera. Our home kit promise you whiter teeth in one hour, without the sheer light used in the doctors office” “The sheer light is only needed for speeding up the process”

(purewhiteonline.com)

-“The Shoppers Tote is not a new invention, it has been a family business since 1994, but it has never been promoted or launched until now” says Operating Officer Kathy Steuber:

The tote has the shape of a handle with thermoplastic Eastover that gives you a soft touch to your hand, lifting many plastic shopping bags at a time. The shopping bags are attached to a hook with a plastic rib that prevents bags to fall out.

“The background of this idea comes from Frank Miceli’s workshop, where he created a wooden mock-up of his first vision of the Shoppers Tote. Frank contacted his friend architect Alan Garry, who suggested beam construction to utilize less plastic providing more strength and durability”

In 1994 the Miceli family went to Las Vegas to present their product to tradeshows of retail industry, and the rest is history.

(TheShoppersTote.com)

Guests were encouraged to donate and autograph their favorite book. “Word change starts with educated children. (roomtoread.org)