Digital Hollywood Today

“There are many crazy people on the internet”

Anthony E. Zuiker C.S.I.

By Tom Wright

HOLLYWOOD,CA(Hollywood Today)5/5/2010—Technology is enabling audiences to enjoy their favorite films. TV, music and video games, whenever and wherever they want. Content is still king and will always be the driving force for advertisers. The need to attract and keep eyes on your pages.

Brad Gott from Variety that hosted the Digital Summit Meetings on Entertainment and Technology, the internet is like the wild, wild West. Thinking outside the box is welcomed and then you will need to rethink your answers again. There are no guide books to branding on the internet. We are all shooting from the hip with are original content.

Humanity is acquiring all the right technology for all the wrong reasons.  ~R. Buckminster Fuller

If you build it they will come, don’t wait is the word  for content creators, and independent film makers. Create, manage and make money are the key areas that were talked about during this media summit meeting. This was the first day at Digital Hollywood  Los Angeles, that was being held at the Loews Santa Monica Beach Hotel.

Livia Tortella of Atlantic records said” their artist need to get closer to their fans”  they are do this by creating direct links with their audience, through Facebook, and interactive blogs with contests that let the fans become part of the artist’s life.  The fans will become loyal and will help shape the artist products..

The greatest task before civilization at present is to make machines what they ought to be, the slaves, instead of the masters of men.  ~Havelock Ellis

Twilight

Erik Feig of Summit Entertainment the producers of the movie Twilight used social media and created fans sites with  open dialog   with our fans, asking for their help in choosing the stars that would appear in the film.  Facebook has 15 million users we empowered our fans to become part of and created the Twilight tribe, these fans are deeply embedded into the life and style of these actors creating fan loyalty, which can turn on a dime if you cross them.

We removed one of the actress from Twilight  we heard from them, the fans let us know that they didn’t like or understand the removable of this actress and left the site, we needed to speak to them about this move reassuring them that this was best for the film and the Twilight tribe.

Next Big Thing is real mobile 4G cell phones, with over 4 Billion hand held phones this is the wave of the future for digital content providers. These new G4 phones are T.V. screens which will need content, recorded music, live videos ,games and 3D which is here to stay.  Giving the consumer the power  to listen and watch “when they want too” said Curt Marvis of Liongate Films.

A Hot Button for all of these content producers and consumers is going to be  privacy, how do you keep your information or content out of the hands of pirates and hackers that are laying in wait for your personnel information or movies and music from file sharing.

The real danger is not that computers will begin to think like men, but that men will begin to think like computers.  ~Sydney J. Harris

Content on the go anytime, any platform ,the power of word of mouth the social network,  The future for book stories will be a thing of the past as record stores are now. Digital downloads of books, music, films and video are being shared  over 4 billion cell phones,  100 million iPhones , and thousands of new devices that are coming on line, that’s  enough to make anyone a little crazy.

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