By Erick Hansen

Seminar chief Robert Dowling

HOLLYWOOD, CA (Hollywood Today) 4/30/10 — There was an outstanding array of technology and technologists at the 3D Gaming Summit at Universal City Hilton which was sponsored by Sony and Real D 3D. As usual, it was a white bread, white rice type of event, with no real stand-outs in technology other than the people that weren’t able to size the presentations on the ballroom screen. It sounds like something I would have done if I didn’t know what I was doing. It is my personal belief that 3D video gaming is the way of the future as I have always called the market of digital delivery platforms of the future. We predicted the market with BluRay and DVD  correctly by being one of the first pundits of the BluRay technology back when it was being developed for mastering purposes in Eindhoven, The Netherlands, when it was called DeepUV. As many of you may know, Hollywood today and myself came up with concept of HD-DVD being DOA and felt it was an antiquated format and believed it profited no one except Toshiba and Microsoft and not the consumer. I feel that the transitional bridge will be the advance from 2D to 3D to some form of Star-Trek type Holodeck technology based on advanced feedback in 10 years or less. The video game and 3D market will surpass all expectations, as I predicted in the past the video game industry will double and it did, from 11 billion in 2004 to 22 billion in 2008 and predicted to double again to 42 billion in 2011. nVidia and ATI have helped push 3D in gaming by releasing video cards capable of 3D on multiple screens, allowing for a truly immersive experience. Also, we will continue to have billion dollar video game titles and the major players will be in the 3D BluRay markets. As games go 3D, it’s likely we’ll see increases to average file sizes, causing game download providers such as Steam, to boost its bandwidth. So we will see a trend  of 250-500gb ultra disc technology, high speed delivery in the future because of refreshment rates and more usage on the internet pipeline, advanced gamers will be switching to the BluRay digital delivery platform because the net will not be able to keep up with the speeds in a timely manner. BluRay disc will continue to be a storage and digital delivery format far longer than the so-called experts are predicting at the present time. The new 3D games will take market share away from the movie-goers and the studios of yesterday and bring them to the digital content providers of today not seen since Apple in the computer industry or Microsoft in the software industry. As I told Microsoft in the past, it was more ignorant in the choice of going HD-DVD over BluRay, which is becoming an outdated and undesirable digital delivery platform, and then having a chance to correct the mistake by having BluRay win the battle. I ask the consumers, which is the bigger mistake, picking the wrong format in the first place or knowing it was the wrong format and sticking with it anyway? Also, a lot of people believe that Microsoft backed HD-DVD to get the video game market away from the optical disc format and sew confusion. I believe they simply didn’t know enough to know better. So, in the end, the consumer will prove to content providers and developers that 2D going into 3D is extremely profitable because 40% Americans own an HD TV and have unheard of market penetration rate that will excel into the 3D HD TV delivery protocol.

Notes:

Rumor is that most people don’t know how to operate their HD TV’s and have used the wrong cables and TV’s have been mismarketed as HD TV and only been able to do 720p. 15% of people are using the HD channels provided by cable and satellite providers. For example, CBS and CBS HD, 480i and 1080p. People don’t always know what the HD channels are and 1080i isn’t HD.

1080p, 720p, flags can be sent by the encoders to say and show whatever they want.

Only people still buying Xbox’s are for replacements to broken systems.