By Karen Ostlund

HOLLYWOOD, CA (Hollywood Today) 3/19/10 – “Provocative, romantic and electric” are the words that stand for Sue Wong’s Fall 2010 collection.

She was part of Los Angeles Fashionweek kick-off at her atelier at 3030 west six street, near Vermont Ave in Los Angeles.

The collection “La Vie Parisienne” celebrate  the essence of the Paris avant-garde, with a group of dresses in black and turquoise chiffon, with jersey trimmed metallic findings.

“The turquoise stones and jet beadings are inspired by the exoticism and mystique of Algeria” she says.

Her new black ruffled taffeta  coats and jackets gives her dramatic Victorian gowns a gothic touch, and easier to wear.

The coq feather skirts are still in style  this season,  an import accent to her gowns, which come in more earthy colors: browns, crimson and deep rich greens.

The materials are chiffon, taffeta and metallic jacquard and the trimmings are a mix of ostrich feathers, coq feathers and organza petals.

“La Vie Parisienne” bride wears a regal gown of Battenberg lace, chantilly, tulle and metallic gold jacquard/silk satin.

The 3 -D embroidered flowers and sequins are important details on her bridal gowns.

Clean & Clear Skincare, joined Gen Art for “Gen Art Fashion Alumni Celebration” by Roosevelt Hotels’ Tropicana pool, also part of LA fashionweek kick-off this week. Non-profit Gen Art got  help from Kim Crawford red and white wines, Young Blood mineral make-up, The Salon by Maxim, Boxeight and LA Confidential to finalize this event.

Twenty  Alumni designers showed up to present one model, wearing a signature look of their collection.

The designers were:

Brigid Catiis, Eduardo Lucero, Elmer Ave, Endovanera, Erik Hart, Freddie Rojas, Geren Ford, Wren, Grey Ant, Jared Gold, Jeffrey Sebelia, Katy Rodriquez, Kit Scarbo, Louis Verdad, Orthodox, Rami Kashou and Society for Rational Dress.

The evenings host was Amber Rose, a former Ford model and big supporter of emerging fashion industry talent.

Sponsor Clean & Clear Skincare were unveiling their new Finishes Collection, and a designer and consumer competition.(Entries contest due by April 9^th 2010.)

The Finishes Collection is launched to help teen get prom -ready beautiful skin  from start to finish,  with the Even-tone cleanser, Pore perfecting cleanser and Pure perfecting moisturizer, all oil- free of course.

The Clean & Clear designer competition is starting now, and  is dedicated to designers who think they have what it takes to create the ultimate prom dress.

(discover.genart.org)

Rami Kashou and Jeffrey Sebelia, both Project Runway contestants in the past,  were each others opposite: Rami choose a more classic Grecian Goddess style,  wrap silk dress in blue to show, while Jeffrey, founder of Cosa Notra choose a more avant-gard style, black evening dress with  red hoody and space glasses.

Bebe showcased their latest looks from their Spring 2010 Collection in stylts, a very unusual presentation at the Groves’ main stage this season.

The Zodiac show and its leadsinger Carmit Bashar, formerly known as part of Pussycat Dolls was singing and dancing,  while Bebes’ fifty best designs of Spring 2010 was showing along with key looks from Bebe-Kardashians capsule collection. The collection will be out in stores in mid- April.

Kia Motors America,  Hachette Filipacchi Media and Bebe presented the MOD: Matters On Design for the second time, after its success last year.

The team featured a full day event activities with test driving of the new 2011 Kia Sorento CUV. It is considered the best car under $18.000.

For the first time an art & décor lounge in middle of the park  at the center of the Grove was featured.  The lounge was selling artwork from C.A.V.E.Gallery in Venice and limited selection of Bebe products.

Jessica Lowndes from 90210 presented a fashion show full of pastel and prints, especially in eye- catching colored stockings to each garment.

Bebe made it clear French poi’s and short romantic cocktail dresses are still in. “The rock’n roll and pin-up girl theme will never die”

Gretchen Rossi from “Real Housewivesof the OC” was hosting Kia Motors after party in the Groves’ Park Lounge.