Blue Ray Technologies to Open Plants across US to Serve New HD Demand

HOLLYWOOD, CA (Hollywood Today) 4/18/08 — Blue Ray Technologies is planning to open multiple Blu-Ray disc production facilities across the U.S, starting with Southern California, to handle rapidly growing and changing high definition demands by the public and the entertainment industry.

With the end of the format war, and 70% of the US having bought or buying HD screens (according to Nielsen figures) There is an “overwhelming” demand now for instant product in Blu-ray is the present and future in the arena, according to DVD pioneer and Blue Ray Technologies founder Erick Hansen.

Which he said means multiple production and shipping locations are needed to serve the demand, something never done before in this end of the industry. Especially for TV shows, from major sports like “NFL” or “NBA” to “American Idol” or “CSI”, fans want their shows quickly, and if they missed an episode, online access does not give them HD, Blu-ray quality for their big screens.

The company is upgrading its Spokane, WA plant and next facilities will be closer to Hollywood studios and networks. “We are looking for additional facilities in Southern California for the overwhelming demand for Blu-ray,” said Hansen.

Next he said “We will be looking to add additional capacity in the Mid-West and East Coast.

He is not stopping at US production and distribution points. “By the end of the year, we will be working strategic partnerships in Europe to build a world-class global digital distribution system.”

Hansen said “We not only have an interest in cutting transportation costs for the industry and delivery time for customers, it is BRT’s “green” policy mandate of working with the earth instead of against it.”

In addition, BRT will be offering upgraded plants capable of handling pre-mastering of the latest complex Blu-ray discs, 2.0, which have online capabilities and extensive extra content.