>> Hollywood Today | “21” Doubles Down, Wins Weekend Box Office | Cover Page
  • Mailing List
  • Recent Stories
INTERVEW TACTICS!
How to Survive the Media without Getting Clobbered! By Gayl Murphy

...ya gotta tell It to sell it!

InterviewTactics.com
 
Hollywood Today » Blog Archive » “21” Doubles Down, Wins Weekend Box Office

“21” Doubles Down, Wins Weekend Box Office

Sunday, March 30th, 2008

241629kevin-spacey-posters.jpg

By Jeffrey Jolson

HOLLYWOOD, CA (Hollywood Today) 3/31/08 – Hipster gambler flick “21”was never supposed to win the weekend with $23.7 million. Any more than it’s hero Kevin Spacey was ever supposed to win an Oscar (American Beauty). But there you go, movie-goers vote - and that’s a period.

‘Stop-Loss’ came in a weak 7th place, Horton still heard something but not first place, ‘Superhero’ does better than expected, and “Fatboy” flops.

According to Fantasy Moguls, the card-counting thriller 21 (Sony) enjoyed a solid 19% increase Friday-to-Saturday for an excellent $10.17M Saturday. Based on the book Bringing Down the House by Ben Mezrich and produced by Oscar winner Kevin Spacey, the hip gambling saga will likely grab another $6.3M on Sunday, which will be enough to push it to $25M for the weekend. (Scroll down to my Friday Night update for more detail including my interview with card-counter Jeff Ma.)

Horton Hears a Who (Fox) added another $8.03M Saturday, and it’s headed for an $18.1M 3rd weekend. The CGI animated family film will likely have $118M or so in the bank by Monday morning after a 2nd place weekend finish.

MGM/Weinstein’s Superhero Movie was up 21% from its opening day, picking up $4.11M. The “spoof” flick will finish with a disappointing $9.69M opening, finishing just ahead of Tyler Perry’s Meet the Browns (Lionsgate). The latest from Perry generated an estimated $3.98M on Saturday, and it’s on target for a lackluster $8.69M 2nd weekend. That’s a larger-than-expected weekend drop of 57%. The Owen Wilson bomb Drillbit Taylor (Paramount) rounds out the weekend Top 5. The poorly-reviewed comedy sold $2.69M in tickets on Saturday, and Drillbit will finish the weekend with $6.34M.

Among other new wide releases, Stop Loss (Dreamworks/Paramount) has fared best. The Kimberly Peirce-directed Iraq War drama added $1.95M Saturday, and that should translate to $4.84M for the 3-day. Meanwhile, Run Fatboy Run (Picturehouse) is a disaster, selling just over $1M in tickets on its 2nd day. The David Schwimmer-directed Simon Pegg vehicle will manage only $2.46M this weekend, despite debuting on 1,133 screens.

Chapter 27 (Peace Arch), a new narrative film about the life of John Lennon assassin Mark David Chapman, continues to excel in its sole theatrical engagement at The Nuart in Los Angeles. Starring Jared Leto as Chapman, the well-reviewed film added another $6,000 on Saturday, and it will likely finish the weekend with over $16,000, more than enough to win the weekend PTA crown.

The 2nd-best 3-day PTA will be posted by the low budget gay-themed A Four Letter Word (Ebrem Entertainment). On 1 screen at the Clearview Chelsea Cinemas, the comedy will finish the weekend with just over $11,000. 21 will be #3 in the weekend PTA race, followed by Thinkfilm’s Italian drama My Brother is an Only Child and the Academy Award winner The Counterfeiters (Sony Classics). According to Reuters early  Sunday reports: he new gambling drama “21″ played a winning hand at the weekend box office in North America, earning an estimated $23.7 million in its first round, distributor Columbia Pictures said on Sunday.

The fact-based saga revolves around a team of college whizzes who conspire to count cards at blackjack tables in Las Vegas. The cast includes Jim Sturgess as one of the kids, Kevin Spacey as their coach, and Laurence Fishburne as a displeased casino thug.

Columbia Pictures, a unit of Sony Corp, said the opening for the $35 million film exceeded expectations, and it played strongly to old and young, male and female moviegoers.

After two weekends at No. 1, the animated smash “Dr. Seuss’ Horton Hears A Who!” slipped to No. 2 with $17.4 million. The 20th Century Fox comedy, featuring the voices of Jim Carrey and Steve Carell, became the first release of 2008 to hit the century mark, with sales of $117.3 million to date. Fox is a unit of News Corp.

New at No. 3 was the comedy spoof “Superhero Movie” with $9.5 million. It was released by Metro-Goldwyn-Mayer Studios Inc., and produced by Weinstein Co’s Dimension Films banner. Both are privately held.

Prolific filmmaker Tyler Perry’s latest comedy “Meet the Browns” tumbled two places to No. 4 with $7.8 million, losing a hefty 61 percent of its opening-weekend haul. Its total stands at $32.8 million. The film was released by Lionsgate, a unit of Lions Gate Entertainment Corp.

The Owen Wilson comedy “Drillbit Taylor” fell one place to No. 5 with $5.3 million, also in its second weekend. Its drop was 49 percent, and its total rose to $20.6 million. The film was released by Paramount Pictures, a unit of Viacom Inc.


22 Responses to ““21” Doubles Down, Wins Weekend Box Office”

  1. name Says:
    January 17th, 2009 at 5:06 am

    comment5,

  2. name Says:
    January 18th, 2009 at 3:12 am

    comment3,

  3. name Says:
    January 19th, 2009 at 7:56 am

    comment2,

  4. name Says:
    January 19th, 2009 at 11:02 am

    comment4,

  5. lavidjio Says:
    January 27th, 2009 at 12:50 am

    lavidjio

  6. Book review Says:
    April 6th, 2009 at 9:14 am

    How can I link to this site on my blog?

  7. Seiceitem Says:
    April 10th, 2009 at 3:06 pm

    FANTASTIC!

  8. Online Casino Says:
    April 20th, 2009 at 1:50 am

    I strongly recommend that you turn the No Follow off in your comment section.

    I’ll watch Google Webmaster Tools, and if the links don’t show up after a couple of weeks — I won’t go back to that blog again.

    Another suggestion: you should have a Top Commentator widget installed.

    Do Follow and Top Commentator will ensure that you have a successful blog with lots of readers!

  9. Mascorro Says:
    April 22nd, 2009 at 8:13 pm

    Idk if I’ve ever seen anything like that. Quite happy I did, it just made my day!

  10. Mailloux Says:
    April 26th, 2009 at 10:04 am

    I can’t remember the last time I saw something like that…bookmark ftw =)

  11. Gano Says:
    April 28th, 2009 at 4:06 pm

    I agree with you 99% but wonder if you have really looked at the whole picture. DOn’t mean to be critical just food for thought.

  12. Lucherini Says:
    May 2nd, 2009 at 3:42 pm

    Nice blog and thanks for the post!

  13. Casino Online Says:
    May 3rd, 2009 at 3:24 pm

    I will be linking back I really like your site keep up the good work.

  14. Economy Says:
    May 6th, 2009 at 10:26 am

    Thanks, exactly what I was looking for. Saved me some time. :)

    Bookmarked

  15. Kalchthaler Says:
    May 6th, 2009 at 12:09 pm

    Thanks, exactly what I was looking for. Saved me some time. :)

    Bookmarked

  16. Zinno Says:
    May 21st, 2009 at 3:50 am

    This is the best site! got to read more

  17. Velazguez Says:
    May 30th, 2009 at 2:55 pm

    wow :-) cooler artikel

  18. Anime-Fun Says:
    May 30th, 2009 at 8:15 pm

    I love this site. This is a very intersting article. It is so informative I might come back again to read more if there are any new news. I really enjoy reading this

  19. Janz Says:
    May 30th, 2009 at 10:30 pm

    Awesome info! I was honestly just thinking about something similar to this the other day so, it was almost “weird” when I ran across this. You would be surprised how many people simply have no idea when it comes to this kind of stuff. Anyway, thanks for getting this info out there and I’m sure I’m not the only one who appreciates you taking the time to post this for the masses.

  20. Rubyor Says:
    May 31st, 2009 at 9:53 pm

    Awesome info! I was honestly just thinking about something similar to this the other day so, it was almost “weird” when I ran across this. You would be surprised how many people simply have no idea when it comes to this kind of stuff. Anyway, thanks for getting this info out there and I’m sure I’m not the only one who appreciates you taking the time to post this for the masses.

  21. Anime Says:
    June 1st, 2009 at 9:24 pm

    I love this site. This is a very intersting article. It is so informative I might come back again to read more if there are any new news. I really enjoy reading this

  22. Rideout Says:
    June 6th, 2009 at 12:56 am

    Great post … I love this site…Thanks

Leave a Reply

( 2833 , 9 )

Hollywood Today is Digg proof thanks to caching by WP Super Cache!

  Website Designed and Maintained by:
Ben Giroux Design
www.GirouxDesign.com
Hollywood Today | Newsmagazine, with Attitude
Hollywood Today; 5042 Wilshire Blvd. #223; Los Angeles CA 90036
General Email: Hollywood.today@yahoo.com | Copyright 2006: Angel Media. All Rights Reserved
Contact Hollywood Today Exclusive Video Exclusive Video Content HT Home Page Photo Spreads