Valentine’s Day never looked so steamy as Bebe moves into the lingerie market with an arousing fashion show

By Jeffrey Jolson

HOLLYWOOD, CA (Hollywood Today) 2/14/08 — When you give lingerie on Valentine’s Day, is it a gift for the guy or the girl? Bebe clothing answered the question with a rousing “Who Cares?” at it brought sexy back at its launch party and fashion show for its lingerie line in Hollywood last night.

Girls hooted just as loudly as the guys as Bebe turned its playfully sensual eye towards the sexiest of all clothing. The barely-there line started with the requisite color of love, red, and moved to a series of lime green outfits that might be the color of lust this season, given the audience reaction.

Bebe clothing at its 286 stores is evocative anyway, and the addition of the under-and-over clothes will fit right in with their customers looking to turn a man’s head. The line did not emphasize the bustier as outerwear except on a few pieces, which is fine as it was overdone even a decade ago. Doesn’t mean we don’t enjoy it, but there were some fresher offering that would make a woman feel wicked and give a man a heart on. We’re told there were some celebrities at the party at the Element nightclub, but our attention was, uh, elsewhere.

Tip for guys buying lingerie: If you are not sure of the size, buy the smallest thing in the store, even if it looks like a postage stamp on a rubber band. She will love you for thinking she’s that petite and have fun exchanging it. And you get your gift twice….

Photos by J. Jolson