And The Swag Goes To… Make Hollywood Today your Emmy partner, updates throughout the awardcast.

By Karen Loftus

HOLLYWOOD, CA (Hollywood Today) 9/15/07 –The Emmy gifting suites were declared a success this year despite worries that IRS rules that said major swag should be declared on tax returns.

Nominees and scenesters swept the rounds with gleeful abandon, getting day-spas, watches and footwear. Many A-listers had a suite tooth and stocked up on items from detergent (like Esai Morales in the photo) to coffee. Sponsors and suite hosts appeared happy with their media attention.

Reps from the Lippin Group, the official PR company behind the Emmy Awards said that celebs were taking a different approach to gifting in general and are opting for services, be it a hair cut or a massage and choosing to leave suites empty handed or with a hand lotion or shampoo bottle. Maybe for some stars, but not those in the suites that we were in. The swag was on and from the looks of it; no one appeared to be taxed by it. It was Disneyland for swag happy adults.

Here’s a peak of what went down and where and who got what.

Ready For My Close Up

Sonya Dakar, the facialist to the stars hosted another pre-awards fete for her A-lister fans. McSteamy’s wife Rebecca Gayheart, Vegas’s own Molly Sims and E! TV’s dancing diva Samantha Harris popped in for some swag action. William Shatner enjoyed a mani, pedi with his wife at Spa Ritual. Reality divas Paula Abdul and Kathy Griffin could not get enough of the Cecelia python clutches and belts and Mekhi Phifer scooped up a Caribbean Escapes 5 star retreat to Belize for he and his fiancé. Every one was feeling the love and fitness from Sports Club LA and Earl’s Jaime Pressley got a PreEmmy UltraLuxe Facial, Red Light Collage Therapy & Oxygen Treatment. No wonder she’s glowing!

The Silver Spooning

Silver Spoons, the reigning queens of swag have been serving up swag to the Hollywood Elite for years. Their suite was held at the posh Regent Beverly Wilshire, home of Julia Roberts happy hooker in Pretty Woman. Single, a clothing line, not a status statement, were slipping silky vintage inspired shift dresses on to pretty and preggers Constantine Zimmer and the no longer preggers Tori Spelling, a longtime Spooner. Our Hero Greg Grunberg was all over K Pak’s hair care and every wino in the room was happy to score Vinturi, which aerates your wine. That means you pour and go in for a quick sip. Makeup Forever, NiteWhite whitening and Thomas Fleming Body Scrubs are sure to keep Hollywood Silver Spoons a shining.

The Green Theme

Three big themes in Hollywood are the Environment, Aids & Africa. Every celeb is ready to wrap themselves around any or all three causes. At this year’s Emmy suites, green was the new black, with green themed suites. Nobody does eco better than Nicole Landers with her green thumb. Her Green Living Lifestyle’s Lounge & Eco Spa resort was spot on. There was Pure Cosmetics care of TLC, Pureology for follicles, Color Science for face, Origins for skin, Palm Beach Way Diet for body and Debra King for the spirit. Green Bliss, the go to Ecospa offered dreamy Ayurvedic facials and massages to Monk’s Sharon Lawrence, Entourage’s Perrey Leeves and Grey Guy James Pickens Jr.

Old Hollywood
The Clark Gable Carol Lombard suite at the famed Hollywood Roosevelt Hotel is Hollywood history. GBK celebrated the Emmy’s in the PH with 60 vendors showering gifts on to several celebs. Leeza Gibbon’s, Mario Lopez and Joey Lawrence danced their way through the suite with style stopping at each vendor. Debra Messing graced the vendors with a fleeting presence and Mike Moloney of Extreme Makeover Home Edition may need to add an addition on to his home. He walked out with two duffle bags of swag, a fully loaded dolly and a gal carrying a swag bag for him. Suite highlights were Cadillac’s fragrance, Virgin, Esuchen Hair, Sphatika skincare and travel kit, Daily Detox, snacks from Ritual, 3 Lab skin and El Dorado Seaside Suites, perfect for the romantic traveler.

Over The Hills and Far Far Away

Kari Feinstein’s suites get sweeter each time. Celebs were driven up in plush cars to the tiptop of the hills to a sprawling Hollywood estate. Free and easy Paris, Lovely Hewitt, Dave Navarro, Dancing Keibler, CSI’s Eva La Rue, HSM heartthrob Corbin Bleu, Idol’s Randy & Paula, The Hills and recent Emmy reality winner Kathy Griffin were but a few of the celebs that made a day of it. Fraxel was in the house redecorating and resurfacing famous Hollywood faces with their state of the art laser treatments. Skin Haven offered facials and toe tingling reflexology while Reebok and Silpada offered sportswear and silver. Charlie Lapson had divas drooling over his haute Hollywood bags. The intuit Laura Day, a New York Times bestseller blew every one away with her wisdom and warmth. Trago margaritas were the drink of choice. Cheers!

A Flock of Segals

Melanie Segal’s Suite was the perfect end to a swag week. Held on the terrace of the Luxe Hotel on Rodeo, there was a cool summer breeze blowing by Plantronic’s blue tooth headsets, games for geeks at the Worlds of Warcraft booth, bags for electronics geeks at the Liz Clairborne/Best Buy booth, Reebok, MBT shoes, Alterna’s caviar hair care, Beach Bunny bikinis (featured in this years Sports Illustrated), intraceuticals skin care and Bottlenotes wine. Jai Rodriguez, 20% of The Fab 5 was fiercely fashionable and friendly.

Bada Bling

HBO has plenty to celebrate this year with their slew of nominations. The Italians, both local and imported with Rome & Sopranos will kiss their shows goodbye. Curb continues to get enthusiastic reviews and The Conchords, the wee Kiwi’s that could, continue to charm. Media Placement produces the HBO Lounge at The Four Seasons. A listers are privy to PF Flyers, AG jeans, Unite hair care, Sephora make up, Freeze 24.7, FRS energy drink (Lance Armstrong’s secret), Dove Chocolates (official chocolatier for the Emmy’s serving10,000 pounds of chocolate this week) and Belvedere cocktails with their Soprano’s Bada Bing Crush or The Ari Gold Standard Martini.

Bitter Suite

For those unable to make the suites, there’s plenty of gifting going on all over town The Entertainment Tonight/People Magazine Party has one of the most coveted gift bags in town. HBO is said to rival that bag this year.

Thanks for The Good Times
Just for showing up, the Academy of Television Arts & Sciences will give all presenters (including the cast of Desperate Housewives, Everybody Loves Raymond, and stars like Rachel Bilson, Jon Stewart, and Zach Braff) a Dooney & Bourke leather satchel filled with an Elini Swiss watch, a one-year membership card to The Sports Club/LA, two round-trip first-class tickets on United’s ”P.S.” premium flights (with service between NY & San Fran or LA), services from Ona Spa, Prive Salon, and much, much more.

That’s a Wrap!